Über Jenny
Hi there!
I have 10 years of experience in strategic marketing, branding and business development. I have successfully launched and established brands internationally and led full funnel marketing campaigns for E-commerce and D2C companies.
Very creative, I am also proud of offering a 360° approach to companies in need of strategic & design thinking. I have professional qualifications in creative strategy and design and use them as an add-on to my marketing & business work.
I am driven by growing brands with passionate teams and would be happy to exchange further about your needs!
Französisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Konversationssicher
Spanisch
Verhandlungssicher
Vor Ort möglich
Frankfurt am Main (bis zu 50 km), Berlin (bis zu 10 km), München (bis zu 10 km), Köln (bis zu 10 km)
Projekt- und Berufserfahrung
- Self-employedSenior Marketing ConsultantMai 2024 - Heute (2 Jahre und 1 Monat)Frankfurt am Main, DeutschlandI support companies or agencies who needs support in the following area:- brand internationalisation- marketing strategy- brand strategy & development- creative strategy- visual communication
- LILLYDOO GmbHHead of Marketing Southern EuropeApril 2021 - April 2023 (2 Jahre)Frankfurt, Germany• Leading Marketing, Communication & Brand strategies along with business development across countries• Leading DTC revenue growth and 7 digits marketing budget• Leading a multifunctional team of 10, from Junior to Senior• Elaborating a marketing strategy and mix resulting in 40% revenue growth within 1 year• Initiating yearly 360 campaigns incl. Branding, Content, PR, etc.• Developing a consistent brand messaging and positioning• Analyzing extensively campaigns' and business' KPIs• Direct report to the Markting VP and to the CEO as of 2022
- LILLYDOOHead of Marketing Western EuropeE-COMMERCEOktober 2018 - April 2021 (2 Jahre und 6 Monate)• Managing an international team of 7 marketing managers• Establishing a strong premium European brand defining core values, elements of localisation along with brand & PR campaigns• Optimising the UX/UI of 7 websites, improving conversions to >3%• Defining the marketing mix, yearly marketing sales & budget
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Ausbildung und Abschlüsse
- Graphic Designer & Creative Strategy certificationSHILLINGTON EDUCATION2024Graphic Designer certification
- Master's degree in MarketingEM Normandie2015Master's degree in Marketing