Janine Hütter

Freelance Content Creator – AccorHotels (IBIS Hotels)

For AccorHotels, I created 40 custom jogging route maps for the IBIS hotel brand, designed to inspire guests to explore local surroundings while staying active. Each route was tailored to its specific hotel location, combining practical guidance with appealing visuals and ensuring a consistent brand experience across international destinations.

At velpTEC edutainment, I teach a wide range of professional development courses focused on digital media and marketing. My subjects include Social Media Marketing, Advanced Graphic Design, Newsletter Marketing, E-commerce, Web Design, and Content Marketing. I also lead hands-on trainings in Adobe Creative Cloud applications such as InDesign, Illustrator, Photoshop, and After Effects, as well as WordPress and foundational Adobe CC skills. My role combines practical expertise with a passion for empowering learners in creative and digital fields.

As a freelance designer, I supported cipa+co 360° branding with web and graphic design services for both the agency itself and a range of client projects. My work included website layouts, social media visuals, and print materials, always in close collaboration with the creative team to ensure visually strong and strategically aligned brand assets across all channels.