Iya Akasheva

- Supervising work of the design team

- Coordinating design workflow between external design agencies and company main design direction and under subcategory CRE products

- Lead design processes and feature prioritization according to a roadmap and product needs

- Overseeing and approving final HI-fidelity designs for upcoming features and improvements Analyzing the needs of the company's customers Supporting the team in creating a new design system after the company went through a rebranding

- Conducting user tests and interviews

- Supporting project manager in design sprints and creative team activities Conducting user tests and research Creating personas and hypostasis statements based on the research Creating storyboards, user flows, wireframes, and prototypes for new features and improvements Collaborating closely with the web dev team on hand off and front-end visual development Creating Company Design Guide and System Developing design of features according to the road map and business objectives Assisting the leading external product managers in creating user flows and hi def prototypes

• User-Centered Design, UX research, information architecture.

• Wireframing Prototyping.

• Product Road Map.

• Design Thinking Methodology, Agile Framework.

• Usability evaluation and site redesign.

• Atomic Design, Visual Design, User-interaction design.

• Product Planning and Marketing

• Gathering Customer Requirements and User Needs

• Defining the Product Vision

• Developing a Competitive Analysis

• Prioritizing product features