Über Henrieke
Helping Dutch companies enter the German market
Market entry strategy - localization - launch support
Germany is one of Europe’s most attractive markets - and one of the most misunderstood. What works in the Netherlands often doesn’t work in Germany: different expectations, different decision-making, different buying behaviour.
I help you bridge that gap: praktisch, doordacht en resultaatgericht.
German market entry strategy:
- Market analysis (Germany)
- Market size, trends, customer behaviour and structural differences compared to the Netherlands.
- Competitive landscape
- Key competitors, positioning, pricing logic and market maturity.
- Target groups & personas
- Germany-specific customer profiles, decision-making logic and buying triggers.
- Positioning & value proposition
- Clear recommendations on how to adapt your offer for the German market.
- Go-to-market roadmap
- Concrete steps for entering the market: channels, priorities and timing.
Localization & Go-to-Market Adaptation:
- Website & messaging localization
- Adapting tone of voice, structure and messaging to German expectations.
- Value proposition refinement
- Ensuring clarity, credibility and proof points for the German market.
- Marketing & sales alignment
- Reviewing landing pages, ads, email flows or sales materials.
- Customer journey review
- Identifying friction points specific to German users.
E-commerce & Shopify Launch
- Shopify setup and optimization
- Structure, navigation and content aligned with German buying behaviour.
- German market requirements
- Product descriptions, trust elements and clarity improvements.
- Conversion-focused adjustments
- Optimizing checkout flow, information density and reassurance.
- Launch support & sparring
- Guidance during go-live and first optimization phase.
Deutsch
Muttersprachlich oder zweisprachig
Niederländisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Französisch
Verhandlungssicher
Spanisch
Konversationssicher
Vor Ort möglich
Düsseldorf (bis zu 50 km), Enschede (bis zu 50 km), Münster (bis zu 50 km)
Projekt- und Berufserfahrung
- FUTURE4Project Manager FMCG MarketingBERATUNG & AUDITSMärz 2023 - Dezember 2024 (1 Jahr und 9 Monate)Münster, Deutschland
Strategic consulting, concept development and implementation of marketing strategies for clients in the drugstore and food sectors.
Skills:Budget planning | Team leadership | Time management | Quality control | Retail media | Design of promotional materials for shoppers and retailers (advertisements, social media, e-commerce platforms, POS tools, OOH, etc.) - WastorenInternational Marketing CoordinatorE-COMMERCENovember 2021 - März 2023 (1 Jahr und 4 Monate)Enschede, Niederlande
Marketing Coordinator for the United Kingdom, Germany, Austria and France.
Responsibilities included search engine advertising (Google & Bing), search engine optimisation, social media marketing (Instagram, Facebook, Pinterest & TikTok), the coordination of marketing campaigns (online & offline), the management of marketing materials, the organisation of events and trade fairs, and the website relaunch.Skills:Search Engine Optimization (SEO) | SEA (Google Ads, Bing Ads) | Social Media Management (SMM) | Offline Marketing | Project Management | BudgetPlanning | Team Leadership | Languages: English, Dutch, French, German - E-Frisch GmbHPerformance Marketing ManagerE-COMMERCEApril 2020 - August 2021 (1 Jahr und 4 Monate)Performance Marketing Manager working on the expansion and lead generation for the German online shop. Primarily responsible for setting up the English online shop and the English social media channels.SEO | SEA | SMM
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Ausbildung und Abschlüsse
- Bachelor International Business & LanguagesSaxion University of Applied Sciences - Netherlands2021
- Master of Business Administration - Focus B2B MarketingUniversity of Twente - Netherlands2022
Zertifizierungen
- Inbound Social Media StrategyHubSpot2022
- Export ExpertiseSaxion University of Applied Sciences2021