Über Hélène
👉 Portfolio: helene-gicquel.lovable.app
French Copywriter & Localization Specialist | SaaS, Tech & International Brands**
I help companies grow in French-speaking markets through high-performing content that is both natural and conversion-driven.
With 15+ years of experience, I’ve worked with international brands like Babbel and idealo, shaping French brand voice and delivering content across CRM, paid social, SEO, and web.
My expertise includes:
- Conversion-focused copywriting (ads, landing pages, CRM)
- Localization & transcreation (EN/DE → FR)
- Content marketing for SaaS and tech
- Brand voice development & consistency
- Editing and improving AI-generated content
I combine linguistic precision with a strong marketing mindset to create content that doesn’t just sound good—it performs.
✔ Native French | Fluent English | Conversational German
✔ Reliable, detail-oriented, and business-focused
Let’s create content that truly resonates with your French audience.
Französisch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Deutsch
Verhandlungssicher
Spanisch
Grundkenntnisse
Vor Ort möglich
Berlin (bis zu 20 km)
Projekt- und Berufserfahrung
- BabbelSenior CopywriterDIGITAL AND ITNovember 2020 - Dezember 2025 (5 Jahre und 1 Monat)Berlin, Germany
- Directed the French brand voice across channels, ensuring consistency and driving performance.
- Created and localized high-performing content for Paid Social (TikTok, Meta), CRM and SEM campaigns.
- Optimized localization workflows, set up QA processes, and managed freelance assignments for scalable projects.
- Collaborated with marketing, growth, and other key stakeholders to optimize content against KPIs.
- idealo internet GmbHSenior Content ManagerE-COMMERCEDezember 2017 - Oktober 2020 (2 Jahre und 10 Monate)Berlin, Germany
- Developed and implemented style guides and quality standards, leading training sessions and workshops.
- Translated and transcreated content from German and English, ensuring accuracy and SEO best practices.
- Coordinated with design and product teams to plan and produce landing pages and teasers in WordPress.
- Managed in-house editors and freelance contributors, prioritizing workloads and feedback cycles.
- idealo internet GmbHEditorial Team Lead & CopywriterE-COMMERCEDezember 2008 - November 2017 (8 Jahre und 11 Monate)Berlin, Germany
- Led the editorial team, producing and editing high-quality SEO articles for the French idealo News Magazine.
- Oversaw multi-channel content (web, email, social) and coordinated seasonal campaigns.
- Prepared performance reports and designed team training sessions to improve workflows and editorial quality.
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Ausbildung und Abschlüsse
- MA in French Linguistics & Literature (with Honors)University of Montpellier2006