Beschreibung

I help companies (B2B, B2C, SaaS and DTC) build and scale profitable growth systems.

I typically step in during go-to-market launches, scaling phases or transformation situations where senior hands-on leadership is required. My work spans growth strategy, paid performance (Meta, Google), funnel optimization, KPI frameworks and interim execution.

A recent example includes leading the go-to-market launch of the DTC skincare brand 305 Care, achieving +67% average monthly order growth post-launch, publicly reported by the parent company Darwin AG.

I combine senior strategy with hands-on execution and measurable outcomes – remote, project- or retainer-based.

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Grundkenntnisse
Französisch
Grundkenntnisse

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

Darwin AG / 305 Care
Interim Growth & Go-to-Market Lead
MODE & KOSMETIK
April 2024 - Juli 2025 (1 Jahr und 3 Monate)
Owned end-to-end go-to-market and growth for the DTC skincare brand 305 Care, a majority-owned subsidiary of Darwin AG, acting as interim growth lead during market entry and early scaling.

Built and scaled the full performance setup across paid social, CRM and funnel optimization. Post-launch, the business achieved +67% average monthly order growth, publicly reported by Darwin AG.

Held full responsibility for growth strategy, budget steering, KPI frameworks and operational execution, focusing on execution-ready commercial value creation under time and result pressure.
Growth Strategy Performance Marketing Go-to-Market (GTM) Strategy Paid Media Strategy Marketing Analytics
MyMediset
Interim Growth & Go-to-Market Lead
GESUNDHEIT & WELLNESS
Januar 2022 - Dezember 2023 (1 Jahr und 11 Monate)
Built and executed the go-to-market and growth strategy for a healthcare e-commerce platform, covering market positioning, channel economics and performance scaling.

Focused on performance marketing, funnel optimization, channel prioritization and the setup of scalable growth structures to support sustainable revenue growth in a regulated healthcare environment.
Go-to-market Strategy Growth Strategy Performance Marketing Conversion Rate Optimization Marketing Analytics
Cosnova
Interim Growth & Performance Advisor
MODE & KOSMETIK
Januar 2022 - Dezember 2023 (1 Jahr und 11 Monate)
Acted as interim growth and performance advisor for a leading global cosmetics brand, supporting the scaling and governance of digital growth initiatives.

Strengthened paid media scaling, performance governance, KPI frameworks and cross-market steering to improve efficiency, transparency and measurable growth contribution across digital channels.
Marketing Strategy Performance Marketing Media Strategy Growth Strategy Marketing Performance Measurement

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B.Sc. Business
University of Augsburg
2014
B.Sc. Business

Google Ads Search Certification
Google
2025
Google Ads SEA Performance Marketing
Meta Certified Media Buying Professional
Meta
2025
Paid Social Meta Ads Performance Marketing

Strategieberater

Frieder Neidlinger

Fractional Head of Marketing | GTM Strategy & Paid

Über Frieder

Projekt- und Berufserfahrung

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