Über Franziska
I'm a B2B content writer with 4+ years of experience creating content for international clients in Tech and Pharma, including Microsoft and Körber Business Area Pharma.
I specialise in turning complex, technical topics into clear and audience-focused content in German and English. My work spans case studies, whitepapers, landing pages, newsletters and long-form materials, always managed end-to-end from briefing and concept through to final quality assurance.
My background in Science and Media Communication (M.A., Karlsruhe Institute of Technology) gives me the depth to write credibly about technical subjects, backed by a modern AI-assisted workflow.
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- VML Germany GmbH (formerly Wunderman Thompson)Online Editor – Pharma & TechPRESSE & MEDIENJuli 2023 - Heute (3 Jahre und 1 Monat)München, Deutschland• • Produced 100+ long-form and digital content assets for 3–5 international B2B clients in Tech and Pharma, including Microsoft, across English and German• • Developed editorial concepts and content strategies for complex formats including whitepapers, e-books, landing pages and multi-page brochures• • Led content projects end-to-end — from client briefing and conceptualisation through to final delivery and quality assurance• • Translated highly technical and industry-specific topics into clear, audience-oriented communication for specialist and non-specialist readers• • Collaborated directly with client stakeholders and cross-functional teams; worked in client environments including SharePoint, Miro and Confluence• • Applied AI-assisted workflows (DeepL, proprietary tools) to improve content efficiency without compromising quality
- Volkswohnung GmbHWorking Student – Communications & Knowledge ManagementBAUWESENJuli 2020 - Dezember 2022 (2 Jahre und 5 Monate)Karlsruhe, Deutschland• • Supported development and editing of sustainability reports and official stakeholder communications in a regulated corporate environment• • Contributed to internal knowledge management systems and documentation processes across multiple departments• • Translated complex regulatory and sustainability frameworks into accessible, audience-appropriate formats
- Siemens AG (via Götz & Weise GmbH)Technical WriterMASCHINENBAUApril 2019 - April 2020 (1 Jahr)Karlsruhe, Deutschland• • Created and structured technical documentation for process control technology, collaborating directly with engineering and product teams• • Developed documentation concepts and maintained terminology management for complex technical subject matter• • Edited and optimised existing documentation for clarity, consistency and audience appropriateness
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Ausbildung und Abschlüsse
- Master of ArtsKarlsruhe Institute of Technology2023Science, Media, Communication
- Bachelor of ArtsUniversity of Applied Sciences Karlsruhe2019Communication and Media Management