Facundo Z.

Acted as senior creative support for Amazon Prime’s new US brand campaign focused on the Spanish-speaking market. I developed and adapted key visuals across OOH and digital screens, aligning with the global creative direction while tailoring imagery and executions to local cultural nuances and platform requirements.

The role involved visual adaptation for multiple output formats and close collaboration with production and art teams to ensure consistency with the core campaign idea.

Worked as embedded senior creative support on the new global brand campaign for Dove Men+Care. I contributed to the development of key visuals and co-created the Brand Book, helping define and document the visual system.

I supported global and local teams by adapting and producing assets for TV, digital, social, and print, ensuring a consistent visual identity across markets and aligning executions with global brand guidelines.

Supported regional creative teams producing branded content for the social channels of Citroën, Fiat, Jeep, Maserati, Opel, Peugeot, Alfa Romeo and DS Automobiles across Spain, Portugal and Italy.

I helped adapt creative concepts into platform-specific assets, maintaining group-level visual identity while responding to local market needs, and contributed to the creation of scalable templates for ongoing paid and organic campaigns.