Über Ebru
What I provide:
I develop cutting-edge CRM and AI solutions for B2B companies that are at the forefront of technology and grow alongside businesses. I combine strategic consulting with technical implementation based on best practices and guiding companies from concept through implementation, including CRM architecture, Salesforce and third-party integrations, HubSpot AI agents, lead scoring, and scalable automation.
My profile:
- Bachelor in Business Administration with specialization in Brand Design-/Development
- +10 years experience in Digital Marketing (Inbound- and Outbound, Performance Growth and Social Media)
- +6 years experience as a HubSpot Consultant and technical project manager with more than 50 completed projects, including enterprise clients.
- M.Sc. in Artificial Intelligence and Machine Learning with core focus on AI Governance (EU AI Act).
- + 4 years experience in strategic AI consultation with a specialization in AI Governance, Ethics and Safety.
Core skills:
- End-to-end implementation across HubSpot CRM, Marketing, Content, Sales, Service, CMS, and Operations Hub
- Custom workflow and sequence automation for scalable marketing, sales, and service processes
- RevOps, sales pipeline architecture, and deal management
- Lead generation, qualification, scoring, and lifecycle design
- Salesforce, third-party system, and API integrations
- Data migration, data quality, and CRM structuring
- Landing pages, marketing emails, campaign setup, and social media integration
- Ticket pipeline setup, chatflow implementation, and knowledge base configuration
- Technical project management
- HubSpot AI Agents and AI-supported CRM automation
- Onboarding workshops, training, and stakeholder enablement
- AI automation using tools such as Notion and Databricks
- Machine learning and deep learning solutions
- AI governance, responsible AI, and AI ethics
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- IEEE SA. & iconsultify.aiAI Strategy Consultant & Authorized AI Ethics AssessorDIGITALAGENTUREN & IT-CONSULTINGNovember 2024 - Heute (1 Jahr und 7 Monate)Köln, Deutschland
- Serving companies in designing and implementing tailored AI solutions (end-to-end) that are compliant with the EU AI Act and grounded in international Standards (IEEE SA.).
- Ethical Implementation & Impact: Guiding the integration and training of responsible AI principles into daily business operations, resulting in a 85% increase in client adoption of ethical AI practices through customized training programs and AI literacy initiatives.
- &weekly GmbH, Content moves GmbH, straight GmbHHubSpot Consultant and Technical Project ManagerDIGITALAGENTUREN & IT-CONSULTINGFebruar 2021 - Heute (5 Jahre und 4 Monate)Germany
- CRM Strategy & Implementation: Delivered strategic consul?ng for CRM platforms and implemented full technical setups for enterprise clients.
- Automation Design & Integration: Developed and automated marketing, sales, service, and opera?ons workflows tailored to client needs, configuring API integrations with third-party applications. Improved overall processes by 88%, and increased lead genera?on by 70% through data-driven system optimization.
- Process Leadership: Led technical project implementation and coordinated a team of developers to deliver more than 30 technical projects successfully.
- Stakeholder Collaboration: Served as a liaison between technical teams and stakeholders, ensuring clear communication, budgeting, alignment with project goals, and timely client delivery.
- Deutsche Welthungerhilfe e.V.Software System ManagerÖFFENTLICHER SEKTOR & KÖRPERSCHAFTENJuli 2020 - Dezember 2022 (2 Jahre und 5 Monate)Bonn, NW, Germany
- System Management & Operation: Managed the finance and accounting (FundsPro) and project management (ProMis) software ecosystem at Germany’s largest non-profit organization, supporting over 1.500 projects across 80+ countries – including Central and South America, Africa and South East Asia – ensuring alignment with international compliance standards.
- Technical Support Maintenance: Delivered 1st - and 2nd-level IT support to employees, ensuring reliable opera?on and continuous improvement of core software applications.
- Quality Assurance & Performance Testing: Planned, executed, and monitored software performance tests to maintain system quality and optimize user experience.
- Training & Capacity Building: Designed and conducted international training sessions, enabling employees to effectively operate and manage digital systems across field offices.
- Reporting & Stakeholder Communication: Prepared quarterly performance reports with Power BI for the Board of Members and key stakeholders to support informed decision-making.
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Ausbildung und Abschlüsse
- M.Sc. in Artificial Intelligence, Machine Learning and Innovation TechnologyMIA University in Barcelona2023M.Sc. in Artificial Intelligence, Machine Learning and Innovation Technology
- Bachelor of Business AdministrationRFH Köln2018B.A. in Business Administration
Zertifizierungen
- HubSpot Platform Consulting CertificateHubSpot
- HubSpot Data Integrations CertifiedHubSpot