- SoftgardenUX Researcher & DesignerPERSONALWESENJuni 2024 - Dezember 2024 (6 Monate)Berlin, Deutschland-> Led user research and concept testing to identify key pain points, improving product intuitiveness, usability, and overall user satisfaction-> Developed holistic design solutions that improved Information Architecture, Navigation, and Visual Consistency, and created clear communication for a more intuitive and seamless user experience-> Collaborated with cross-functional teams to optimize the user journey, achieving a more efficient, less-click experience.Result: More than doubled the adoption rate from 17.5% to 41.6% in 6 months by addressing key pain points through strategic research, enhancing usability, intuitiveness, familiarity, and user flow efficiency.
- Passus GmbHUX/UI Designer┃Product DesignerPHARMAZEUTISCHE INDUSTRIEJuli 2023 - Juni 2024 (12 Monate)Berlin, DeutschlandRevamped a Pharma-CRM for trust and loyalty.➔ Conducted in-depth analyses of competitors, user flows, and accessibility.➔ Devised color combinations and proposed intuitive user flow concepts.➔ Delivered finalized designs, including a prototype, style guide, product logo, and a compact design system in Figma.Result: Achieved a clear, intuitive design, and enhanced usability, and the client has already successfully upsold software updates to existing clients.
- WongdoodyLead UX DesignerDIGITALAGENTUREN & IT-CONSULTINGFebruar 2022 - März 2023 (1 Jahr und 1 Monat)Designing software across multi-cross-functional teams, processes, and regions with multiple product teams and various different design agencies. Leading a design team of 4 UX/UI Designers.- Leading the cluster from a UX/UI viewpoint- Responsible for collaborating with 4 different Product Teams- Designing software from scratch- Working in an agile format with a 3-week sprint rhythm- Constantly learning about user requirements and integrating them into the designs- Collaborating on creating a design system overall the whole project of 10 clusters- Fostering the goal to create a seamless user experience overall cluster applications- Working closely with the Front-end developer, Business Analyst, Product Owner, Project Product Owner, Subject Matter Experts, and Information Architects- Collaborating and contributing within the UX/UI Guild and Service Designers- Facilitation of workshops with clients on and offsite
- Bachelor of Business Administration - International Business and Management StudiesHAN, Arnhem Business School, Arnhem, Niederlande2014Relevant subjects: • International und strategic Marketing • International Management • E-Marketing and E-Commerce Projects: • Project Leader of a 5 international student team to write a Restructuring Plan • Creation of an international Business Plan • Intercultural Management: to understand and analyze the differences between various cultures and individuals