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Deutsch
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Englisch
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Spanisch
Muttersprachlich oder zweisprachig
Französisch
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Projekt- und Berufserfahrung
- DVLMarketing LeadBILDUNG & E-LEARNINGJuni 2025 - Heute (1 Jahr und 1 Monat)Berlin, DeutschlandLeading the marketing strategy for one of Germany’s largest digital education platforms for insurance agencies, with a focus on performance marketing, creative production, and automation.Key responsibilities
- Managed Meta advertising campaigns and creative strategy.
- Produced webinar campaigns, landing pages, and email marketing assets.
- Created high-converting video ads and performance creatives.
- Planned and executed creative testing to improve campaign results.
- Built AI-powered workflows and marketing automations.
- Analyzed KPIs and optimized the complete marketing funnel.
- DALIA EchoPerformance Marketing & Creative Strategist (Freelance)SOZIALE NETZWERKEFebruar 2024 - Heute (2 Jahre und 5 Monate)Helping brands create high-performing paid social campaigns and short-form content that captures attention and drives measurable results.Key responsibilities
- Developed Meta ad creatives for Facebook, Instagram, TikTok, and YouTube.
- Created UGC-style videos, AI-generated visuals, and direct-response ads.
- Built landing pages and optimized marketing funnels for lead generation.
- Implemented AI workflows and marketing automations.
- Produced multiple creative variations for testing and campaign optimization.
- Worked with tools including Veo, Kling, Seedance, ElevenLabs, ChatGPT, Make, CapCut, and WordPress.
- Pressmaster.ai & Marketing.MBAFunnel Builder & Marketing Automation SpecialistSOFTWARE-HERSTELLERSeptember 2023 - Mai 2025 (1 Jahr und 8 Monate)Designed conversion-focused marketing systems by combining landing pages, paid media, automation, analytics, and AI-powered workflows to improve lead generation and marketing performance.Key responsibilities
- Built landing pages and high-converting sales funnels.
- Managed Meta Ads campaigns and optimized performance based on KPIs.
- Created KPI dashboards and marketing reports.
- Managed email marketing campaigns and automations.
- Developed AI agents and workflow automations.
- Optimized conversion paths and lead generation processes.
- Worked with WordPress, Make, ActiveCampaign, Meta Ads Manager, Google Analytics, and other marketing tools.
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Ausbildung und Abschlüsse
- Bachelor in Sports ManagementOstfalia Hochschule für angewandte Wissenschaften2019Built a strong foundation in business administration, marketing, brand management, sponsorship, and event management. Specialized in sports marketing, digital communication, and project management, providing the business and marketing fundamentals that continue to support my work in performance marketing and creative strategy.
- Master in Online CommunicationsHochschule Anhalt2023Focused on digital marketing, online communication, consumer behavior, content strategy, and innovation management. Gained practical expertise in performance marketing, social media, digital branding, analytics, and data-driven communication, while working on real-world marketing projects alongside my freelance work.