Fähigkeiten (8)
Branchenkenntnisse
Christian in wenigen Worten
„Christian is an `iPhone´ with specific and approved apps to design best in class campaigns and
provide relevant content that builds the bridge between customers, products and brands“
( M. B, SVP Marketing & Communication Tier 1 Industrial Supplier 80k Employees)
„I had the pleasure to work with Christian during my assignment ‚as
Chief IPO Officer. Christian is a handsome Marketing Leader. He acknowledges
threads & trends before they occur and sets action items
accordingly!“, ( Dr. S.G , CEO/CFO )
Projekt- und Berufserfahrung
- Advanz PharmaInterim marketing Manager GermanyPHARMAZEUTISCHE INDUSTRIENovember 2021 - Heute (3 Jahre und 3 Monate)Support of a Go-to-market of an RX Medicines
- Digitalwerk GmbHHead of Marketing & SalesDIGITALAGENTUREN & IT-CONSULTINGAugust 2023 - Heute (1 Jahr und 5 Monate)Establish Sales Structures,Attract & win international Accounts, improve Distribution,support Product ownersCreate compelling Content - and Branding Strategy on /offline.Set up of Marketing Automation and CRM. Relaunch Website.Design and Organization of Fairs & Events and integration of such withinSales Funnel to improve Lead qualification
- Jennewein BiotechDirector Marketing & salesBIOTECHNOLOGIEFebruar 2018 - November 2019 (1 Jahr und 9 Monate)Bonn, DeutschlandEstablish Marketing & Sales department B2B/B2C from scratch.SWOT Definition & Development of a 4P - Product marketing strategy according to customer needs & Go-to-market.New corporate Claim „#FromPioneersForPioneers“ that stress Jennewein biotec as a Pioneer & Game changer in theNutrition & Pharmaceutical industry.Initiated cooperations with Universities and FoundationsWon thought leaders for ‚#FromPioneersforPioneers“ - Interviews on this specific topicActivated France, Russia, Australia & New Zealand within 12 monthsManaged 18 trade fairs / year worldwide incl. new booth design and redesign of collateralsEstablished distributor network worldwide to attract midcaps with a certain focus on France, Suisse, SEAsia and ANZ
Externe Empfehlungen
Ausbildung und Abschlüsse
- Referent UnternehmenskommunikationMibeg2007PR/Unternehmenskommunikation, klassische PR/digital, Content Konzeptentwicklung, Distribution Inhalte, Medienschulung (Präsenztraining)