Über Christian
Management experiences
- Many years of disciplinary management experience (up to 14 employees), both internally and in an interim context
- mangaed global teams & navigated in matrix organizations
- Team development in various sectors and cultures (pharma, biotech, IT, industry, media)
- Development of new departments and cross-functional co-operation
Core competences
- Strategic & operational B2B marketing in technology-driven industries
- Conception and implementation of integrated multi-channel campaigns
- CRM & marketing automation (Salesforce, Marketo, HubSpot - selection & integration)
- Project management & KPI control
- Content creation, messaging, thought leadership
- Event and trade fair conception, communication for decentralised sales structures
Tools & systems
- CRM & marketing automation: Salesforce, HubSpot, Marketo plus various FOSS tools
- Data strategy: Apollo.io, kaggle.com, GitHub
- BI analysis: Zapier, Tableau, PIWIK, Braze
- Campaign management: LinkedIn Campaign Manager, Google Ad Manager,
- Project Management & Office: Atlassian Tools (Jira, Confluence, gitHub) MS365,, OKR , Atlassian
- Design/ copywriting experience: Strong editorial skills in content & messaging and AI use
Languages
- German: Native speaker
- English: Business fluent
- French: Conversational
„Christian is an `iPhone´ with specific and approved apps to design best in class campaigns and
provide relevant content that builds the bridge between customers, products and brands“
( M. B, SVP Marketing & Communication Tier 1 Industrial Supplier 80k Employees)
„I had the pleasure to work with Christian during my assignment ‚as
Chief IPO Officer. Christian is a great Marketing Leader. He acknowledges
threads & trends before they occur and sets action items
accordingly!“, ( Dr. S.G , CEO/CFO )
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Konversationssicher
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- French group digital security systems ,M&A of a German competitor.Marketing AuditHIGHTECHJanuar 2025 - März 2025 (2 Monate)- Marketing audit. Brand & channel due diligence- Portfolio brand positioning, brand architecture,- Cultural check- Distribution partner alignment- Alignment Marketing assets pan eu (UK, F & GER) , Platform integration > Marketing Playbooks /best practices
- Hidden Champion Lasertechnology, successful M&A of a competitor (specialist in the sub-sector)CMO InterimHIGHTECHJanuar 2025 - Mai 2025 (4 Monate)- Portfolio review, alignment and integration into the buyer's portfolio- Design and management of the first trade fair appearance with full integration of the expanded portfolio in CN, GER and US.- Workshop for distributors and best practices in product marketing- Lead gen campaigns pre trade fair, external data acquisition and integration in CRM & Marketing Automation
- Advanz PharmaInterim marketing Manager GermanyPHARMAZEUTISCHE INDUSTRIENovember 2021 - Heute (4 Jahre und 7 Monate)Support of a Go-to-market of an RX Medicines
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Ausbildung und Abschlüsse
- Referent UnternehmenskommunikationMibeg2007PR/Unternehmenskommunikation, klassische PR/digital, Content Konzeptentwicklung, Distribution Inhalte, Medienschulung (Präsenztraining)