Chiara Carlucci

Managing and overseeing the editorial content for the Italian market of the unicorn startup GoStudent. Here is in detail what I have been resposible for: ☑️ Ongoing keyword research ☑️ Reporting & tracking ☑️ Optimizing the content strategy ☑️ Optimizing content ☑️ Creating SEO outlines, briefings, feedbacks ☑️ Leading a team of 11 freelance copywriters for the creation of all the written content ☑️ Editing and publishing content I joined GoStudent on the 30st of August 2021 when the organic traffic of the blog was only 550 monthly views. Till the 1st of September 2022 it increased of 214000. This is an increase of 38900%. For details and proof please see the attached graphic.

- Managing content, text and design of weekly and targeted newsletters for 151,000+ active subscribers based on marketing calendar on CMS.

- Managing from start to finish the creation of local and crowdfunding campaigns.

- Leading a team of six for the creation of all the written and visual content.

- Working closely with the managing director to ensure deadlines are met on time.

- Coordinating the translations of press releases, marketing materials and technical materials in up to ten different languages.

- Optimizing communication of Lomography products on website, microsites and online shop.