Ăśber Carolina
(EN)
I’m a marketing and growth strategist with over 10 years of experience across markets and industries, working with both B2B and B2C companies, and with a strong entrepreneurial background.
I support companies in structuring and optimizing their growth through acquisition strategy, go-to-market execution, brand positioning, and international expansion.
🎯 My expertise includes:
Marketing & Go-to-Market (GTM) Strategy
Brand & Positioning, messaging, and storytelling
Content & Media Strategy (SEO, paid, social, multi-channel)
Data-driven approaches and consumer behavior insights
International growth (Europe, LATAM, MENA)
I work in English, French, and Spanish.
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(FR) Je suis marketing & growth strategist, avec plus de 10 ans d’expérience sur différents marchés et secteurs, en B2B et B2C, ainsi qu’une solide expérience entrepreneuriale.
J’accompagne des entreprises dans la structuration et l’optimisation de leur croissance : stratégie d’acquisition, go-to-market, positionnement de marque et développement international.
🎯 Mon expertise couvre :
Stratégie Marketing & Go-to-Market (GTM)
Brand & Positioning, messaging et storytelling
Content & Media Strategy (SEO, paid, social, multi-channel)
Approche data-driven et compréhension des comportements utilisateurs
DĂ©veloppement international (Europe, LATAM, MENA)
Je travaille en français, anglais et espagnol.
Englisch
Verhandlungssicher
Französisch
Verhandlungssicher
Spanisch
Muttersprachlich oder zweisprachig
Italienisch
Grundkenntnisse
Vor Ort möglich
Paris (bis zu 20 km)
Projekt- und Berufserfahrung
- Lejos del ClichéFounder & Host (Social Impact Side Project)PRESSE & MEDIENApril 2024 - Heute (2 Jahre und 2 Monate)Paris, FrankreichLejos del Cliché is an ongoing non-profit content project for Spanish-speaking women, exploring leadership and professional decision-making through experience, neuroscience and human behavior, with a focus on non-cliché perspectives on female leadership.- Design the concept, branding, editorial positioning and multi-platform content strategy.- Produce and distribute a video podcast across YouTube, Spotify and podcast platforms, reaching 60K+ views/plays in its first season.- Publish long-form articles on Substack, using storytelling and copywriting to share practical ideas and tools for everyday use.The goal: helping more women step into leadership.
- FreelanceEntrepreneurship & Strategy Consultant (Freelance)BERATUNG & AUDITSSeptember 2024 - Oktober 2025 (1 Jahr und 1 Monat)Paris, France• - Advised early-stage entrepreneurs on business, marketing and growth strategy.• - Mentored entrepreneurs on leadership and communication skills.
- PartooHead of International Marketing - EMEA & LATAMHIGHTECHSeptember 2023 - Januar 2024 (4 Monate)Paris, France• - Led international marketing across 20+ countries (Europe, LATAM, MENA).• - Defined GTM strategy, global marketing roadmap and budget allocation.• - Developed high-impact B2B content (webinars, case studies, benchmarks) to support lead generation.• - Led international event strategy across key markets.• - Led a 5-person team and cross-functional collaboration (Marketing, Sales, Product, Customer Success).
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Ausbildung und AbschlĂĽsse
- Master of Science in International MarketingRennes School of Business2020
- Bachelor in Business Management (BBA)Universidad de La Sabana2014Bachelor in Business Management (BBA)