Camila Franca

I'm currently working as a freelance graphic designer, crafting stories and visuals for clients in Europe and Brazil.

As a freelance growth designer at WHF Company, I collaborate to create impactful, sales-driven design solutions.

- Crafting high-impact social media performance ads for clients, leading to a 15% increase in brand consistency and representation

- Designing conversion-driven landing pages for different brands, ensuring an intuitive user experience and boosting lead generation by 25%

- Creating captivating motion graphics ads, driving a 20% increase in engagement and resulting in a 40% rise in click-through rates

Collaborated on Cora's branding team to develop impactful brand assets, encompassing illustrations, photography, iconography, typography, and presentations. This creative effort led to a notable 5% increase in brand recognition within a span of two years.

- Led a 18% improvement in the execution of data-oriented campaigns by collaborating seamlessly with the growth team, providing artistic direction and creative guidance

- Contributed to brand campaigns that garnered over 4 million views on YouTube, effectively engaging the audience and elevating brand recognition

- Managed a 25% improvement in project efficiency and collaborative productivity across internal projects involving diverse stakeholders, including employer branding, product marketing, people & culture, sales, content, and design

- Aligned brand creative visions with over 10 external partners, including suppliers, freelancers, and influencers, ensuring a 15% consistency increase in messaging and representation