Brad Vetter

Led the Americas business from Berlin with local execution & centralized strategy.

• Managed the P&L, orchestrating a significant mid-year shift from top-line growth to EBITDA growth; through strategic and operational KPI realignment.

• Established Customer Journey and Site Optimization teams, implementing data-driven, and differentiated experiences for top and bottom funnel customers.

• Marketing Teams encompassing Influencer Marketing, SEO/Content Marketing/AI, CRM, Social, PR, Affiliate, & Performance Marketing.

• Assembled a high-performing, diverse, and inclusive team with a team-based mentality. My reviews on LinkedIn say it better than I can. The Americas business is now being run as a part of the UK. Owned by Private Equity firm Telemos Capital.

Developed the Go-to-Market Strategy for the Americas business, primarily focused on the DTC channel. Evaluated the Competition, Industry and addressable market size, Target Customers, and the internal team and core competencies. This short-term Interim role led to a long-term engagement to execute the localization strategy.

Developed the Strategy -> Hired the A+ core team -> Delivered profitability in Q4 2020.

• Founded the European business, creating a high-growth and profitable business unit: DTC Ecommerce, Marketplaces & B2B2C Retail.

• Managed the marketing programs from Performance Marketing, SEO/ Content, Affiliate, PR, Trade Shows, CRM, & Community Engagement utilizing working students.

• Refined the catalog and merchandising to focus on 3D Printing, Gaming, Audio & Headphones where we had a differentiated value proposition for our target customers. Profitable in Q4 of 2020 with YoY growth of 230% from 2019 to 2020.