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Über Anton

  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

Vor Ort möglich
Braunschweig (bis zu 50 km)

Projekt- und Berufserfahrung

  • Westermann Gruppe
    Product Manager Digital Solutions
    BILDUNG & E-LEARNING
    Juni 2024 - Heute (2 Jahre und 2 Monate)
    38 Braunschweig, Germany
    Marketing & Product Communication
    ✓ B2B Marketing / B2B Funnel Management
    ✓ Product Marketing for Digital Education Solutions
    ✓ Go-to-Market Strategy
    ✓ Product & Feature Launches
    ✓ Brand Concept & Brand Launch
    ✓ Campaign Strategy & Execution
    ✓ Sales Enablement

    Digital Marketing & Performance
    ✓ Paid Social Advertising & SEA
    ✓ Email Marketing & Newsletter Campaigns
    ✓ On-Page SEO & Content Marketing
    ✓ Landing Page & Conversion Optimization
    ✓ Performance Reporting & Campaign Analysis
  • IU Internationale Hochschule
    Lecturer in Marketing
    BILDUNG & E-LEARNING
    September 2022 - Heute (3 Jahre und 11 Monate)
    Subject Matter Expertise
    ✓ Digital Marketing
    ✓ Digital Business Models
    ✓ Innovation Management
    ✓ Platform Economy and E-Commerce
    ✓ Business Model Innovation
    ✓ Neuromarketing and Consumer Psychology
    ✓ Online Marketing Strategy
    ✓ Brand and Communication Strategy
  • DEFINE MEDIA GMBH
    Head of Marketing AI Advertising
    DIGITALAGENTUREN & IT-CONSULTING
    Juli 2023 - Mai 2024 (10 Monate)
    Karlsruhe, BW, Germany
    Product Marketing & Launch Management
    ✓ Advertising Product Launches
    ✓ Product & Feature Launches
    ✓ Product Positioning
    ✓ Launch Communication
    ✓ Sales Enablement Materials
    ✓ Market & Competitor Analysis
    ✓ Stakeholder Management
    ✓ Cross-Functional Project Management

    Digital Marketing & Performance
    ✓ Paid Social Advertising & SEA
    ✓ Onpage SEO & Content Marketing
    ✓ Email Marketing & Newsletter Campaigns
    ✓ Landing Page Optimization
    ✓ Website Content Strategy
    ✓ Social Media Campaigns
    ✓ Analytics & Campaign Reporting
    ✓ A/B Testing & Optimization

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Ausbildung und Abschlüsse

  • Sistrix SEO Agentur-Seminar OMR Deep Dive SEO McKinsey Forward Program
    Sistrix SEO Agentur-Seminar OMR Deep Dive SEO McKinsey Forward Program
  • Master's degree
    FernUniversität in Hagen
    Master's degree

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