Anthony Antequera Tarraso

I help B2B SaaS companies reduce churn, increase retention, and turn Customer Success into a scalable growth driver.

You’re building a great product – but keeping customers happy, engaged, and loyal is a different challenge. That’s where I come in.

With years of experience in Customer Success and Account Management, I specialize in setting up clear, actionable strategies that drive retention and customer lifetime value. My background includes working with fast-growing SaaS companies where I’ve led CS initiatives, built lifecycle frameworks, and created success plans that deliver real impact.

How I can help you:

Audit and optimize your Customer Success approach

Develop retention strategies and customer lifecycle models

Create CS playbooks tailored to your customer segments

Train and align CSM teams around measurable KPIs

Advise on scaling CS without losing the human touch

Recent projects include:

Strategic CS framework for a SaaS company post-Series A

Account segmentation and lifecycle strategy for a B2B platform

Customer Success narrative & sales alignment for enterprise onboarding

Let’s work together to make Customer Success your competitive edge.

Available for workshops, audits, and fractional CS leadership.