Beschreibung

Software engineer with a digital marketing background, specialising in:

Marketing tracking and automation: I can help you connecting your business metrics (sales, leads, revenue...) with marketing platforms metrics (clicks, cost, conversions) so you can make better informed decisions
Building tailored software solutions to scale your digital marketing channels or automating the maintenance tasks

Sprachen

Englisch
Muttersprachlich oder zweisprachig
Spanisch
Muttersprachlich oder zweisprachig
Deutsch
Grundkenntnisse

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

HelloFresh Deutschland SE & Co. KG
Full Stack Engineer
E-COMMERCE
August 2023 - Heute (2 Jahre und 10 Monate)
Berlin, Germany
Built a fully featured full stack web application that connected the central creative hub, the copywriters assets and the Google Ads platform, allowing the marketing team to easily and efficiently create display ads.
Built the backend infrastructure and the campaign management web application for an internal platform that empowers influencers to collaborate with HelloFresh, driving a 40% reduction on CPA
Developed and deployed a script to automate the download, processing and storage of sitemaps, freeing the SEO team from a highly time consuming task.
Built a web application that created deeplinks for any given brand and country, allowing the team to use these links in their campaigns and potentially improve user experience and ultimately conversion rate.
taxfix,
Frontend Software Engineer
Oktober 2022 - August 2023 (10 Monate)
Berlin, Germany
(React, React Native, Typescript)
Focused on a total refactor of taxfix's mobile application, with the overall goal of encapsulating each service into its own package, reducing dependencies and overall making the whole repository easier to understand.
taxfix,
Marketing Technology Engineer
Januar 2020 - Oktober 2022 (2 Jahre und 9 Monate)
Berlin, Germany
Part of a product team, collaborating with the marketing team to provide technical support on various topics, including:
• Marketing tracking and measurement: setting up goals and conversions, standardisation and clean-up of web events, attribution, tracking and onboarding of new marketing channels.
• Developing automation tools to solve time consuming tasks. These included campaign and ad creation, receiving alerts based on KPI reaching certain thresholds, sanity checks and general optimisations.