Zain Yaseen

Key Contributions

• Architected and executed end-to-end migration of multiple live SFCC sites from the legacy Pipeline/Controllers framework to SFRA, delivered on schedule with zero downtime, resulting in faster, cleaner storefronts fully aligned with Salesforce's current standards.
• Lead and mentor a team of developers, acting as the primary technical authority across cross-functional squads, aligning engineering output with product, design, and business stakeholders at every milestone.
• Led end-to-end go-live planning and execution across multiple storefronts, coordinating cutover strategies, stakeholder sign-offs, and post-launch stabilisation to ensure smooth and risk-free launches.
• Drive continuous platform health monitoring and performance optimisation, proactively identifying bottlenecks and implementing caching strategies, query optimisation, and response-time improvements before they affect end users.
• Established post-go-live monitoring frameworks to track storefront stability, catch regressions early, and maintain platform reliability across all markets.
• Engineered automated backend jobs using the Jobs Framework, eliminating high-volume manual operational tasks and improving team efficiency.
• Delivered complex storefront features, including dynamic forms, Page Designer components, and custom checkout and order management business logic across multiple markets.

• Delivered new features, bug fixes, and client customisations across SFRA-based storefronts for jewellery and beauty clients.
• Managed third-party integrations and internal services using the Services Framework, connecting storefronts with external platforms reliably and at scale.
• Built and scheduled automated backend Jobs to handle data sync, exports, and operational tasks, reducing manual workload and improving platform reliability.
• Managed storefront content and layouts using Page Designer.