Über Tres
Tres Belk is a Berlin-based international marketer with over 20 years of marketing experience who works across borders executing. Projects include:
🔹 Performance & Growth Marketing Campaigns
- Leads performance-marketing campaigns across SEA, social, native, affiliate, and content channels
- Creates and optimizes multi-market digital acquisition funnels
- Delivers revenue-impact reporting and KPI dashboards for all growth channels
🔹 CRM & Customer Lifecycle Projects
- Designs and implements CRM vision, governance, & team structure across multiple departments
- Develops & launches automated cross-sell, upsell, and retention journeys
- Executes customer loyalty & referral programs
-Delivers data-driven customer lifecycle analytics dashboards and experimentation frameworks (A/B testing)
🔹 International Go-To-Market (GTM) & Expansion Initiatives
- Collaborates with product and regional teams to build localized GTM and retention strategies for new product launches
- Adapts U.S. content and creative for diverse European markets, improving engagement and cultural relevance
- Executes market expansion campaigns across Europe (UK, DACH, BeNeLux, Spain, France, Italy, Nordics)
🔹 Brand & Communication Projects
- Spearheads rebranding initiatives, increasing brand recognition and market consideration
- Develops and manages multi-channel brand communication strategies across B2B and B2C audiences
- Builds content strategies for all customer touchpoints, including web, app, email, and social
🔹 E-commerce & DTC Retail Promotions
- Manages DTC retail promotions across Shopify, Amazon, and local European partners
- Delivers personalized product recommendation campaigns and revenue-driving automation for E-commerce
🔹 Data, Analytics & Optimization Deliverables
- Delivers KPI frameworks, data visualization dashboards (Tableau, Looker, Mixpanel, GA4)
- Integrates MarTech and data ecosystems (Salesforce, HubSpot, Marketo, Braze, Snowflake)
Englisch
Muttersprachlich oder zweisprachig
Spanisch
Verhandlungssicher
Deutsch
Konversationssicher
Vor Ort möglich
Berlin (bis zu 50 km)
Projekt- und Berufserfahrung
- TADO˚Europe Senior Marketing Manager of Special ProjectsENERGIEApril 2022 - März 2025 (2 Jahre und 11 Monate)Munich, Germany• Built the international customer base vision, operation, governance and cross-functional team set up (growth, content, product, data science, NPS, IT).• Grew the comprehensive customer base (1 Million B2C, B2B 5K Enterprise, B2B 250 Key Accounts), pipeline, privacy and analytical strategy.• Translated company goals into actionable plans, identified scalable strategies for user and revenue growth and aimed for sustainable growth.• Automated personalized cross-sell/upsell journeys in email, in-app, mobile push, and WhatsApp saving the marketing and CX process time.• Supported 192 annual DTC retail Tado Shopify, Amazon and local retailer partner E-commerce retail promotions across Europe.• Collaborated with new product development teams on GTM strategies for product and service launches.• Executed company-first customer loyalty and referral programs for Tado's suite of products and energy tariff services.• Oversaw multicultural customer communications with LLM AI assistants for the UK, Ireland, DACH, BeNeLux, Spain, France, Italy and the Nordics.• Supervised an in-depth RFP process with 20 CRM software vendors with winning stakeholder-approved multi-year contracts chosen.• Supported investor relations through research, financial analysis, and materials preparation.• Outperformed 2024, 2023 and 2022 CRM KPIs; CRM channel was number one in terms of revenue generation each year.○ Revenue Growth increased by 310%○ ARR increased by 179%○ Customer LTV Contribution increased by 4.42%○ CAC decreased by 89%○ Repeat (Retention) Purchase Rate increased by 33%○ MQL to SQL conversion lift increased by 94%○ Email open rates increased by 16.22%○ Email click rates increased by 9.16%○ Email conversion rates increased by 5.42%○ In-app and push app combined MAU Retention Rate increased by 8.29%○ Referral Marketing Revenue increased by 41.44%
- BB3 DYNAMICS PRODUCTIONSCo-Founder and Managing DirectorSOFTWARE-HERSTELLERAugust 2013 - Dezember 2021 (8 Jahre und 4 Monate)Berlin, Germany• Built efficient scalable growth and brand awareness strategies for B2B and B2C brands for EU and North American clients.• Collaborated with product and marketing teams to translate customer feedback into actionable insights.
- AdvanceCorporate Marketing Director (Head of Marketing)VERLAGSWESENFebruar 2000 - August 2013 (13 Jahre und 6 Monate)New York, Vereinigte Staaten- End-to-end responsibility for all communication channels for 30 US Markets; led multi-brand, marketing, touch point strategy and marketing mix.- Spearheaded a company-wide rebranding initiative, resulting in a 40% increase in brand recognition.- Built automated systems and operational frameworks that enabled rapid scaling across multiple verticals and distribution channels.- Designed and executed strategic experiments across market entry, partnership models, and go-to-market strategies- Developed and executed an integrated marketing strategy that increased annual revenue by $19M.- Directed company performance marketing (SEA, Social, Native, Affiliate, Content) driving 31% increase in ROAS.- Built the SEO team from the ground up contributing to 30% website conversions.- Set direction for a comprehensive enterprise-wide database marketing and CRM strategy (4M opt-ins) resulting in ARR of 10% year over year.- Set direction for the marketing team for 20 sales divisions by integrating with SalesForce.com increasing lead conversion by 20%.- Spearheaded the content strategy for all communication streams across all customer touchpoints.- Successfully integrated the MarTech stack for seamless data flows and analytics.- Responsible for leading 8 high-performing employees (improving employee satisfaction scores by 25%).Continuously demonstrated year-over-year positive KPIs:-- Overall revenue growth all channels increased by 38%-- Return on ad spend performance channels increased by 31%-- SEO organic leads to conversions 30%-- CAC decreased by 17%-- CRM Acquisition: MQL to SQL Conversion Lift Increased by 94%-- Brand funnel: brand awareness increased by 40% brand consideration increased by 13%
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Ausbildung und Abschlüsse
- Master of Business Administration (MBA)FORDHAM UNIVERSITYMaster of Business Administration (MBA)
- Bachelor of Business Administration (BBA)THE UNIVERSITY OF TEXAS AT AUSTINBachelor of Business Administration (BBA)