Fähigkeiten
Zusätzliche Fähigkeiten (42)
Branchenkenntnisse
Tobias in wenigen Worten
- 10+ Years of experience in Analytics & Digital Marketing with a focus on tracking/measurement, performance and data accuracy.
- Simultaneously implemented new technologies & data solutions for accurate tracking (JavaScript, dataLayer, Google Tag Manager, Google Analytics, etc.) and easier KPI/data monitoring (Power BI/SQL/BigQuery/Looker).
- I was regularly in direct contact with major Ad Platforms (Google, Meta, Criteo, etc.) in the Industry in order to test & scale new methods/features. I'm currently a certified Google Partner within the GMP (Google Marketing Platform) universe.
- I can work directly with Product, BI & Development teams to assist with technical challenges such as frontend tracking, server-side tracking, data collection, modelling, and analyses of campaign opportunities, discrepancies, etc.
- Tools i have most experience with: Google Analytics (GA4), Google Tag Manager (GTM), Google Marketing Platform (GMP), Looker Studio, Google Cloud & Looker Cloud, BigQuery, Power BI, Domo, etc.
Projekt- und Berufserfahrung
- DauHerkert GmbH (MALT Project)Analytics EngineerMai 2024 - Juni 2024 (2 Monate)Berlin, Bundesrepublik Deutschland
- Implemented Google Tag Manager & Consent Management Platform (Cookiebot)
- Implemented Google Analytics (GA4) tracking with events
- Fixed & tested conversion event tracking
- Created data backups before Universal Analytics (UA) Sunset
- Möbel Kempf (MALT Projekt)Tracking & Web AnalystMai 2023 - August 2023 (4 Monate)Berlin, Deutschland
- DataLayer Anpassungen
- Google Tag Manager Konfiguration
- GA4 Tags und Einstellungen
- Analyse und Verbesserung von KPIs
- Google Ads Diskrepanzen erörtern
- tschmidt.ioDigital Analytics Consultant - self-employedDIGITALAGENTUREN & IT-CONSULTINGNovember 2021 - Heute (3 Jahre und 5 Monate)Berlin, DeutschlandAs a freelance Digital Analytics Consultant, i am supporting clients with their Analytics & Tracking infrastructure across multiple industries:
- Proptech
- SaaS
- E-commerce
- Consumer Electronics
- B2B Sales
- Consulting
Current projects:- Google Analytics 4 (GA4) Migrations
- Google Tag Manager Setup
- Tracking Audits
- Event Tracking concepts & implementation
- Data visualizations & Dashboarding
- Self-Service Analytics services
My clients included but were not limited to:- Plyo AS
- Sennheiser
- Syzygy
- LOWA
- United Grinding Group
2 externe Empfehlungen
JB
AG
Janine B. und 1 weitere Person empfehlen Tobias
5.6.2024
Tracking Projekt erfolgreich abgeschlossen, sehr gute und unkomplizierte Zusammenarbeit. Daumen hoch!
24.2.2021
Tobias has set up and maintained a number of key analytics infrastructure components for us, as well as provided great insight through custom Datastudio reporting. His GA/GTM/DS skills are undeniable.
He has also proven to be a very valuable sparring partner for everything related to analytics.
Highly recommended!
He has also proven to be a very valuable sparring partner for everything related to analytics.
Highly recommended!
Ausbildung und Abschlüsse
- Bachelor of Arts - BAFachhochschule Bielefeld2011
- Bachelor of Business Administration (BBA)TAMK - Tampere University of Applied Sciences20111 Year Exchange in Finland
- FachhochschulreifeFachhochschule Köln2008Feststellungsprüfung für Bildungsausländer (US High School Diploma)
- High School DiplomaShanghai Community International School2007
Zertifizierungen