Syed Ammar Raza

I started out in design, learning how to make things look right, feel right, and say something without wasting words. Over time that turned into a career in digital marketing, and somewhere along the way I realised the two things were never really separate. Good marketing is just good storytelling with a commercial purpose.

For the past 9 years I have worked across DTC e-commerce, textile, and FMCG brands, running paid campaigns on Meta, Google, and TikTok, managing content strategy, leading small to large teams, and building the kind of workflows that make everything move faster without losing quality. I have worked on brands with hundreds of SKUs and brands that were just finding their feet. Both teach you different things.

What I genuinely enjoy is the problem-solving part. A campaign that is not converting, a brand that cannot articulate what makes it different, a content operation that is producing a lot but saying very little. These are the situations I find most interesting to work in because they require you to think before you act.

I am based in Frankenthal near Mannheim in Germany. I work in English and am building my German. If you are a brand or business that needs someone who can think strategically and then actually execute, I would be glad to have a conversation.