Susanne Kollberg

Built the product messaging architecture and value propositions for a digital SaaS trading platform, translating complex functionality into clear customer outcomes. Developed go-to-market and segmentation strategy with strong focus on customer value, commercial impact and learning loops. Produced enablement assets (whitepapers, use cases, sales briefs, product guides) that aligned sales, partners and internal teams around a consistent narrative. Collaborated tightly with product and engineering to ensure accurate communication of feature benefits, limitations and roadmaps. Used data-driven and AI-assisted analysis to refine messaging, content topics and campaign prioritisation across the funnel. [IMAGE]

Strategic repositioning toward AI-focused product and transformation roles following 14-month COO tenure navigating company acquisition and restructuring. IHK certification as focusing on business translation of AI capabilities and pragmatic implementation strategies. Freelance consulting for international start-ups on AI integration, product strategy and workflow optimization. Deepened hands-on expertise in LLMs, automation workflows (n8n) and AI-supported decision frameworks for product, marketing and operations.

Translated market, customer and regulatory insights into product strategy, solution concepts and structured requirements for a regulated digital platform. Created product write-ups, specifications and user flows that enabled engineering teams to build and iterate prototypes with clear alignment. Led prototype testing and validation, synthesising findings into roadmap decisions and prioritisation. Designed operational structures and collaboration models that connected tech, product, marketing and customer teams in a fast-changing environment. Explored AI-supported workflows for analysis, documentation and communication to increase decision speed and reduce coordination overhead.