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Zusätzliche Fähigkeiten (53)
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Sofía in wenigen Worten
Results-oriented, strategic, optimistic and analytical. Experienced HubSpot business consultant. I have worked for USA, Spain, Costa Rica and Germany (based in Berlin now).
Specialized in CRM strategy, automations, demand generation, customer lifecycle.
Projekt- und Berufserfahrung
- LingodaSenior CRM & Automations ManagerBILDUNG & E-LEARNINGMai 2023 - Heute (2 Jahre und 2 Monate)Berlin, Deutschland
- Lead CRM & Automation Initiatives: Manage the development and implementation of CRM and automation strategies using HubSpot and other platforms to optimize customer lifecycle management and drive scalable growth.
- End-to-End Process Optimization: Designed comprehensive customer journeys and implemented lifecycle management processes that boosted international engagement—for instance, increasing the number of international doctors validating their studies in Germany 20x (from 20 to 400, with a target of 600 in 2024).
- Operational & Conversion Enhancements: Improved conversion rates by 30% and reduced operational inefficiencies across marketing, sales, and operations by automating key workflows and processes.
- Cross-Functional Collaboration: Worked closely with global teams—including analysts, product managers, marketing, sales, data, and engineering—to deliver impactful CRM solutions that align strategic objectives with technical execution.
- Mentorship & Training: Mentored a CRM Manager and led multiple training sessions for sales teams to ensure smooth adoption of optimized processes and robust automation practices.
- Budget & Resource Management: Managed CRM budgets effectively, ensuring that investments in HubSpot and related tools translated into measurable improvements in automation and data-driven campaigns.
- Data-Driven Growth Strategies: Leveraged predictive analytics to uncover high-potential customer segments and new revenue opportunities, expanding strategies to serve diverse verticals such as veterinarians and dentists.
- AmbossCRM ManagerMEDIZINAugust 2022 - Januar 2023 (5 Monate)Berlín, DeutschlandAutomated campaigns along the customer lifecycle.Deployed campaigns on the multi-channel CRM platform (Braze) to engage and re-engage customers across all customer lifecycle.Connected opportunities within teams (editorial and local marketing) to use content as a lead magnet in US.Regular A/B testing for improvement and learnings.-CRM utilized: HubSpot, Blueshift & Braze
- SamyroadCRM ManagerSOZIALE NETZWERKEApril 2021 - Heute (4 Jahre und 3 Monate)Madrid, SpanienCRM HubSpot admin and leadership (Europe & LATAM)Lead Generation and client retention strategy.This included the creation of a Sales Lead Generation team, and administration of their tools.Migration of the complete CRM to a new hub within HubSpotData Analysis and reporting for decision making.Campaign deployment, automations, lifecycle management, and segmentation.Property & object management within HubSpot for Operations team. Training designed to utilize the CRM with new features implemented.Achievements: CRM migration optimized for the company needs, global teams trained in new tools. Goal met of 500K within CRM actions.
Externe Empfehlungen
Ausbildung und Abschlüsse
- Bachelor in communication and Public RelationsUniversidad Latina de Costa Rica2014
- Big Data SpecializationNext IBS2021
- Master in Tourism MarketingUniversitat de Lleida2021
Zertifizierungen
- Braze ExpertBraze2023
- HubSpot ExpertHubSpot2022