Sofia Torres Martinez

– Owned strategic alliances and partner ecosystems for C&A, Playmobil, and Kikkoman across 10–15 European markets including the UK, France, Italy, Spain, the Netherlands, Poland, and the Nordics — managing partnerships at mid-5 to mid-6 figure budget scale per program.

– Pitched, negotiated, and closed the Kikkoman Europe account end to end — a €5M annual contract — then designed and executed the multi-market strategy that turned it into a long-term renewed partnership.

– Designed and rolled out partner onboarding and enablement programs for creative studios, analytics vendors, and media technology partners — establishing KPI frameworks, SLAs, and reporting structures adopted across the entire collaboration network.

– Drove retention, renewals, and upsell across the partner portfolio — hiting forecast accuracy and KPI targets across every brand for three consecutive years through proactive account management and stakeholder alignment.

– Led C-suite partner reviews and quarterly business reviews remotely across multiple time zones, translating cross-market data into strategic recommendations that grew long-term accounts.

– Owned the full partner lifecycle — sourcing, negotiating, onboarding, enabling, and growing strategic alliances — generating €300K– €500K ARR across EMEA through new partnerships and account expansion.

– Sourced and closed partnerships with agencies, resellers, and consultancies in a highly regulated environment, building a high retention partner base with strong renewal rates and consistent upsell.

– Built the partner enablement playbook from scratch — onboarding, certification tracks, joint go-to-market campaigns, and co-sell motions — reducing average partner time-to-first-revenue and improving activation rates.

– Acted as strategic advisor to partners on integration, regulatory compliance, and go-to-market execution — turning technical complexity into commercial collaboration outcomes.

– Worked fully remote with Product, Engineering, Legal, and Marketing teams to remove blockers in the partner journey and accelerate value delivery.

– Led multi-country research programs for Fortune 500 and global mid-market clients across technology, industrial, and consumer goods sectors — producing intelligence that shaped executive decisions on market entry, competitive positioning, and partnership targeting.

– Coordinated global research teams across EMEA, LATAM, and APAC, turning multi-source data into recommendations ready for the C-suite.