Sarah W.

I help marketing teams get real results from AI. Not by adding more tools, but by building the structure around them: clear workflows, defined roles, and a team that knows how to use what they have.

I've built marketing functions from scratch and restructured existing ones, consistently delivering efficiency gains of up to 30%.

Through Better Be Buzzin', I work with marketing leaders and executives in two ways. As a strategic advisor, I help organizations design AI-ready workflows and build internal capability that doesn't disappear after the project ends. And I run hands-on workshops or projects for teams that want to get up to speed on AI fast, with a concrete plan they can act on immediately.

Developed and implemented digital marketing strategy, focusing on lead generation and brand awareness. Conceived and executed business expansion in R&D Tax Credits area. Managed marketing budget of approx. EUR 1 million annually while leading a team. Created marketing plans derivation and implementation of the marketing mix:

Reduced cost-per-lead by 30% through process improvements.

Increased MQL-to-SQL conversion by 15% via refined lead scoring.

Management of press and agency relations. Reporting and monitoring of marketing/sales KPIs.

Manage and implement SEO, SEA and other inbound activities.

Manage press agencies and third-party supplier, events and trade shows.

CRM Country Lead, lead process and monitoring (Salesforce).

Oversee marketing and communications for the newley formed startup Recycling Dual as the first industry owned recycling scheme. Drive brand development to enhance sustainable dual system positioning. Directed internal and external communications to strengthen brand image. Manage press relations, create press releases, and coordinate inquiries. Lead project management for website and shop development, ensuring integration with payment systems.

Integration with Security, IT and Data protection with group-wide standards. Crafted editorial content to engage target audiences and improving user experience. Championed social media initiatives to boost online engagement.