Sahil Dhingra

I led an end-to-end SEO program designed to grow Love Sleepee’s organic visibility and sales. The work combined technical clean-up, on-page optimization, intent-led content, and safe authority building—prioritizing revenue-driving pages first.

What I did

Technical SEO: crawl/indexation fixes, sitemap & robots alignment, Core Web Vitals and site speed improvements.

On-page optimization: metadata, headings, internal linking, and structured data (Product, FAQ, Article) across category, product, and blog templates.

Content & architecture: search-intent mapping, category/collection refinements, and supporting guides to capture mid-funnel demand.

Authority growth: relevant digital PR, high-quality placements, and brand mentions; toxic link clean-up.

Measurement: monthly GA4/GSC reporting with keyword movements, revenue attribution, and a prioritized backlog.

Outcome

Strong uplift in non-branded purchase-intent rankings, increased organic sessions, and richer result coverage—driving more qualified traffic to product and category pages.

Tools: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, PageSpeed Insights.

I led a full-funnel SEO program for Rudy Project Australia, focusing on sustainable organic growth for their eCommerce catalog. The scope covered technical fixes, on-page optimization, content strategy, and authority building—prioritized to move revenue-impacting pages first.

What I did

Technical SEO audit & fixes: crawl/indexation cleanup, sitemap & robots alignment, Core Web Vitals and site speed improvements.

On-page optimization: metadata, headings, internal linking, faceted navigation hygiene, and structured data on key templates (category, product, blog).

Content strategy: search-intent mapping for high-value categories, product page enrichment, and supporting guides to capture mid-funnel demand.

Authority growth: safe link acquisition via digital PR, partnerships, and brand mentions relevant to the niche.

Measurement: monthly reporting with GSC/GA insights, ranking snapshots, and backlog prioritization.

Outcome

Achieved a 60% increase in organic traffic, with uplift concentrated on priority category and product pages.

Improved visibility for non-branded, purchase-intent keywords and stabilized branded search performance.

Tools: Google Search Console, Google Analytics, Ahrefs/SEMrush, Screaming Frog, PageSpeed Insights.