Phillip Schäfer

As a digital marketing leader with over 8 years of experience in B2B SaaS, e-commerce, and agency environments, I specialize in scaling performance-driven campaigns and building high-performing teams in Germany. My expertise spans SEA, SEO, paid social, CRM automation, and multi-channel strategy with a strong focus on ROI and measurable impact.

From managing 5-figure monthly ad budgets with 6x–15x ROAS to leading cross-functional teams in growth marketing, I've helped companies unlock scalable acquisition models and expand internationally. My leadership approach is rooted in clarity, agility, and continuous optimization — whether introducing OKRs, sprint planning, or implementing project management tools like Asana.

I’ve successfully driven international campaigns for clients such as power tool manufacturer fein.com, building materials provider knauf.com, the procurement platform laserhub.com, the donation organization plan.de and others and played a key role in aligning marketing, sales and data systems to accelerate pipeline growth.

With hands-on experience in GA4, GTM, HubSpot and all ad management platforms (Google, Meta, LinkedIn, TikTok) I combine strategic thinking with operational depth and I am passionate about sustainable growth, international collaboration, and working at the intersection of technology and marketing.

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