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Päivi TabourinPT

Päivi Tabourin

EMEA B2B Marketer | Pipeline Growth | GTM Strategy

900 €/Tag
Düsseldorf, DE
15+ Jahre
Markteinführungsstrategie (GTM)
B2B marketing
Field marketing
Lead generation
Markteintrittsstrategie
Das Projekt startet erst, wenn Sie das Angebot von Päivi annehmen.

Fähigkeiten

Branchenkenntnisse

Digitale & IT-Dienstleistungen
Bankwesen & Finanzdienstleistungen
Telekommunikation
Digitale Geschäftsmodelle

Projekt- und Berufserfahrung

  • Independent Professional Development & Entrepreneurship
    Senior B2B Marketing leader, Entrepreneur
    BERATUNG & AUDITS
    Januar 2024 - Heute (2 Jahre und 7 Monate)
    40 Düsseldorf, Germany
    • Explored entrepreneurship opportunities among tech startups as a Fractional Senior B2B Marketing leader
    • Focused learning on AI tools, AI-assisted marketing workflows, and modern GTM practices
    • Actively applying AI productivity tools (ChatGPT, Claude, Perplexity, Lovable) to research and prototype modern B2B field-marketing playbooks, GTM frameworks and campaign automation workflows
    artificial intelligence Markteinführungsstrategie (GTM) B2B marketing EMEA marketing Marketing- & Kommunikationsplanung
  • Cognigy GmbH
    Field Marketing Director of EMEA & APAC (first: Senior Field Marketing Manager)
    DIGITALAGENTUREN & IT-CONSULTING
    Januar 2021 - Dezember 2023 (2 Jahre und 11 Monate)
    40 Düsseldorf, Germany
    • Built and scaled the regional field marketing function across EMEA and APAC during a high-growth phase, supporting go-to-market for enterprise conversational AI and automation platforms.
    • Partnered closely with regional sales leadership to design and execute sales-aligned programs supporting pipeline growth, market penetration, and enterprise account engagement.
    • Led integrated field marketing initiatives including executive roundtables, partner events, strategic conferences, webinars, workshops, and PR-supported programs.
    • Generated significant marketing-influenced pipeline across field, demand generation, and PR initiatives — covering multiple regions and enterprise segments.
    • Designed and co-executed a German insurance sector campaign that into
    artificial intelligence Field marketing B2B marketing EMEA marketing Team management
  • Visa Worldwide
    Content Program Lead, Visa Business Solutions APAC
    BANKEN & VERSICHERUNGEN
    Mai 2018 - Mai 2019 (1 Jahr)
    Singapore
    • Led a multi-market branded content and thought leadership program across key APAC markets in partnership with BBC StoryWorks.
    • Delivered a 29% increase in unaided brand awareness and a 20% improvement in NPS among banking decision-makers across the region.
    • Managed cross-functional coordination across local market teams, creative agencies, and media partners.
    Content marketing Brand content Digital communication B2B marketing Marketing Analytics
Gesamte Berufserfahrung von Päivi ansehen

Externe Empfehlungen

Ausbildung und Abschlüsse

  • MSc
    Aalto University School of Business
    MSc
  • Business studies
    WHU — Otto Beisheim School of Management
    Business studies