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Malt Strategy
Malt Strategy
Nikolay EvstratovNE

Nikolay Evstratov

Public Relations for Tech & AI in DACH

400 €/Tag
Wien, AT
15+ Jahre
Public relations
Pressearbeit
Creative Writing
Storytelling
Strategic Communications

Durchschnittliche Reaktionszeit: 1h

Über Nikolay

Many B2B tech and AI companies enter or scale in the DACH market with strong products, but without clear market authority.

In Germany, Switzerland and Austria, credibility is not built through visibility alone. It is built through precision, consistency, and a deep understanding of how trust is earned in business and media environments. Strong narratives, credible executives, and thoughtful positioning matter far more than volume.

I founded PR Büro, a DACH-focused strategic PR agency, to help B2B tech and AI companies build authority in this region through clear positioning and senior-level strategic communications.

With more than 20 years of experience in technology communications and the DACH media landscape, I understand how local journalists think, how executive credibility is established, and how complex technology narratives can be translated into stories that resonate with decision-makers.

Over the course of my career, I have worked with international technology companies across Europe, helping shape communication strategies, develop executive thought leadership, and build lasting relationships with key media.

At PR Büro, I focus on a small number of mandates to ensure every project receives senior attention and strategic clarity. My work typically focuses on:

– Executive authority and thought leadership
– Narrative positioning for complex B2B and AI products
– Strategic PR integrated with marketing and business goals
– Media relations designed for long-term credibility, not short-term exposure

I believe effective PR is not about generating noise. It is about building trust, shaping perception, and establishing a company as a credible voice in its market.

If you are entering or scaling in the DACH market and want to build real authority, feel free to reach out.
Digitale & IT-Dienstleistungen
Immobilien
Presse & Medien
Bankwesen & Finanzdienstleistungen
Film & audiovisuelle Medien

  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Russisch

    Muttersprachlich oder zweisprachig

Vor Ort möglich
Wien (bis zu 50 km)

Projekt- und Berufserfahrung

  • PR Büro
    Owner
    PRESSE & MEDIEN
    Juni 2022 - Heute (4 Jahre und 2 Monate)
    Wien, Österreich
    As the owner of PR Büro (since 2026): founding and leading a boutique strategic PR consultancy focused on B2B tech and AI companies entering or operating in the DACH region. As (2022 Focus on crypto, real estate, finance and tech industries with customers incl. cryptix.ag, Immofinanz, Dunaj Consulting, etc. Secured media coverage in top-tier publications, including Forbes, BBC, Reuters, and niche outlets such as CoinTelegraph, BTC Echo, CryptoNews. Successfully positioned customer's spokespersons as industry thought leaders.
    Public relations Pressearbeit Strategic Communications
  • DACH & Nordics Workday
    PR Lead
    Juni 2022 - Heute (4 Jahre und 2 Monate)
    In charge of company communications in Austria, Switzerland, Poland, and Northern Europe (Finland, Sweden, Denmark, Norway). Lead media relations, positioning executives as thought leaders and securing top-tier coverage. Manage a network of PR agencies and coordinate with local marketing and management teams. Develop regional communication strategies aligned with global objectives.
  • Sberbank Europe AG
    Marketing & Communications Experе
    BANKEN & VERSICHERUNGEN
    Juli 2017 - Mai 2022 (4 Jahre und 10 Monate)
    Wien, Österreich
    Managing corporate and crisis communications, ensuring regulatory compliance and trust-building during critical financial situations. Developed and executed social media strategies, successfully building Sberbank Europe's LinkedIn presence to several thousand followers. Managed high-stakes crisis communications, collaborating with EU regulators, media, and internal stakeholders.
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Ausbildung und Abschlüsse

  • Master's Degree in Public Relations
    University ofVienna
    2012
    Master's Degree in Public Relations
  • Master's Degree in
    Russian State University of Cinematography
    2008
    Master's Degree in

Fähigkeiten

Adobe Creative Suite
MS Office
Wordpress

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