Über Nelli
- Digital Marketing leader with 15 years of experience
- I specialise in programmatic advertising, having worked at vendors, agencies, and advertisers
- 2 years of experience in paid social advertising, with campaigns for healthcare and chemical industry
- 2 years of leadership experience, including hiring, coaching, mentoring, and promoting team members
- 2 years of experience in sales & new business acquisition, 2 years of experience in agency pitches
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Konversationssicher
Russisch
Konversationssicher
Vor Ort möglich
Berlin (bis zu 50 km)
Projekt- und Berufserfahrung
- fischerAppelt, performanceHead of Digital Media & Paid SocialDIGITALAGENTUREN & IT-CONSULTINGMärz 2024 - Oktober 2025 (1 Jahr und 7 Monate)Berlin, DeutschlandResponsible for strategic planning as well as operational management and optimisation of digital (display & video advertising, paid social media) and ATL advertising channels (OOH, print, and radio).Technical and disciplinary leadership of operational staff - hiring, training and professional guidance (5 team members).New client acquisition - designing the concept, developing the presentation and conducting pitches for prospective clients.
- ArtefactSenior Specialist Programmatic & DisplayDIGITALAGENTUREN & IT-CONSULTINGAugust 2023 - Februar 2024 (6 Monate)Berlin, DeutschlandAdvising companies across different verticals on their media strategy (display, programmatic, print, radio, OOH, DOOH). Implementation and management of programmatic media campaigns (DV360, Adform, Google Ads) with an investment of up to 100k €/month.Verticals - Healthcare, gambling, trade fair operations
- Haba Family GroupProgrammatic Display ManagerE-COMMERCESeptember 2021 - Juli 2023 (1 Jahr und 10 Monate)Berlin, DeutschlandOperational - implementation and management of programmatic display and video campaigns with both brand and performance focus for Haba brands (using DV360, Google Campaign Manager, Google Ads), with a budget of up to 100k €/month.Strategic - DSP comparison and trials, direct negotiations with publishers, SSPs, and analytics companies.Managerial - trained apprentices on ad server management & programmatic tactics.
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Ausbildung und Abschlüsse
- Master's Degree in Political Science & Slavic PhilologyJohannes Gutenberg University2009International Relations & Slavic Philology
Zertifizierungen
- LinkedIn Advertising Fundamentals CertificationLinkedIn2025
- Adform Ad Server CertificationAdform2026