Über Monika
Versatile digital professional with 5+ years of experience in marketing, merchandising, and e-commerce. Proficient in creating user-centered designs with a solid foundation in market research, effective communication, and project management. At Fabletics, facilitated communication between cross-functional teams in the USA and EU, overseeing the successful launch of 60+ campaigns and the execution of 50+ promotions across 7 EU websites. Played a key role in launching the Fabletics mobile app and implementing a new membership model. Demonstrated ability in content creation, management, and optimization using analytics tools. Proven track record of delivering results while fostering collaboration and driving strategic initiatives, significantly impacting customer engagement and conversion rates.
Litauisch
Muttersprachlich oder zweisprachig
Englisch
Muttersprachlich oder zweisprachig
Deutsch
Konversationssicher
Vor Ort möglich
Berlin (bis zu 50 km)
Projekt- und Berufserfahrung
- FableticsMarketing ManagerOktober 2021 - November 2022 (1 Jahr und 1 Monat)Berlin, Germany• Managed a 5-member cross-functional team of localization and design professionals to plan, develop, and optimize monthly campaigns for lead generation, ensuring consistency in style, quality, and SEO effectiveness.• Aligned content initiatives with business goals and brand messaging through campaigns such as the annual International Women's Day, featuring women sharing their inspiring stories on marketing banners. Resulted in selling 1,000+ IWD special t-shirts on the same day.• Assisted the Product team during MVP testing of the company's new membership model. Additionally, collaborated on launching the mobile app in 4 EU countries by mapping the app navigation and conducting regular testing to ensure a smooth user experience.
- FableticsMarketing CoordinatorJanuar 2020 - Oktober 2021 (1 Jahr und 9 Monate)Berlin, Germany• Conducted regular audits of content and merchandise on 7 EU websites to identify issues and rearrange products by relevance.• Wrote marketing copy for 50 EU campaigns and promotions, creating content that resonates with users and develops deeper connections between the user and the brand.• Presented monthly findings to senior managers using quantitative analysis and creative visuals in combined PowerPoint presentations.
- IQPCMarketing AssistantApril 2019 - Oktober 2019 (6 Monate)Berlin, Germany• Designed engaging landing pages for lead generation to various business and technology events.• Wrote emails inviting professionals to attend the events and analyzed the effectiveness of these emails, identifying what worked and what didn't work.• Assisted senior managers with data analysis from the events.
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Ausbildung und Abschlüsse
- Digital Product Design BootcampWBS Coding School2024Digital Product Design Bootcamp
- Bachelor of ManagementNHL Stenden2018Bachelor of Arts: Media Management