Mohamed Ali Ghouila

The Plärrer Parkhaus in Nuremberg has been upgraded into the city’s leading e-mobility parking facility, featuring 20 new charging points, modern services, and a seamless user experience. PRM and Wattif partnered to demonstrate how existing parking structures can be quickly and efficiently electrified. The marketing campaign will highlight this pioneering role through photo and video content showcasing the modern charging infrastructure, easy navigation, digital services, and benefits for tenants, visitors, and the city. Visuals should convey progress, convenience, and future readiness, positioning the Plärrer Parkhaus as a benchmark for next-generation urban mobility.

Ideation, production, scene setup, post production.

• Analyzed user insights to produce user-centered content.

• Created concepts of engaging social media campaigns especially for Audi, Audi Sport, and Fc Bayern.

• Transformed new campaign ideas into visual artworks for client pitches.

• Designed a motion graphic story highlighting the new Audi OLED Lights technology that has reached over 2 million reactions on social media.

• Accomplished a system for interactive art outcomes.

• Established an award-winning campaign titled “Line sickness” in favor of Peak performance.

• Guided the entire photo and video productions and delivering outstanding results.

• Directed a team of juniors and traineeships with varied backgrounds.

• Accelerating efficiency and work processes through setting up design systems and project management practices.