Matteo Becucci

» Led a full company rebrand: developed brand strategy, positioning, and a new visual identity from scratch. Replaced an informal set of PowerPoint slides with a structured brand system adopted across all departments.

» Created and maintained brand guidelines covering logo, typography, colour, tone of voice, and application rules; rolled out company-wide across a 200-person organisation with global offices.

» Drove creative direction for digital campaigns targeting ICPs with gated assets (factsheets, whitepapers) around trigger topics, and physical mailing campaigns promoting global events.

» Built scalable enablement toolkits: tailored templates for Sales, HR, and executive communications; recorded video tutorials; led onboarding workshops to enable non-design teams to produce on brand materials independently.

» Partnered with Product, Marketing, and Leadership to align brand expression with GTM strategy, product positioning, and business objectives.

» Designed and project-managed the company's trade fair and event presence: booth concepts, signage, printed collateral, and on-site coordination.

» Managed interns and external consultants; briefed and coordinated agencies and production vendors.

» Delivered brand identities, visual systems, and campaign assets for clients across tech, luxury, and academia. Including: MeshIQ, Ferragamo, Bulgari, Hermès, LMU Munich, ZI Munich, and KHI Florence.

» For MeshIQ: acted as brand manager consultant. Led rebranding support, designed event booth presence, produced layouts, and handled day-to-day brand management. » For Ferragamo (post in-house): designed and project-managed retail display materials; art directed corporate manuals and flash guidelines; developed concepts for installations, press shows, and events.

» For luxury fashion clients (Hermès, Bulgari, M Missoni, Roeckl): designed and supervised retail window displays, in-store installations, and exhibition booths; concept through fabrication and on-site installation.

» For academic clients (LMU, ZI, KHI): designed book covers and interiors, creativity for posters, and printed pamphlets for conferences and research publications.

» Managed end-to-end project delivery: client communication, budgets, timelines, and coordination with vendors and multidisciplinary teams.

» Co-founded an independent publishing label producing illustrated colouring books.

» Responsible for all illustrations, book layout, brand identity, and marketing materials.