- Dr. Leach Strategie- und MarkenberatungFreelance Strategy & Brand ConsultantDIGITALAGENTUREN & IT-CONSULTINGMai 2024 - Heute (12 Monate)München, DeutschlandEmpowering clients on their digital transformation journeys by supporting them in all strategy, brand and communication-related tasks. My clients include financial services companies, automotive OEMs, companies in the chemical industry, digital service providers (e.g., in the electrical industry), healthcare startups, educational institutions, and more. I collaborate closely with renowned international agencies like Interbrand to jointly deliver premium results for industry leaders worldwide.Exemplary projects:- Conducted a brand governance study for an automotive OEM- Developed a brand identity for a wealth management startup- Defined an ambition statement for a joint venture in the chemcial industry- Performed a competitor analysis for a leading asset management firm
- Mixups! GmbHFounder & CEO of Mixups! We turn kids into superheroesUNTERHALTUNG & FREIZEITSeptember 2020 - Juni 2023 (2 Jahre und 10 Monate)Hohenbrunn, DeutschlandMain task:Establishing an innovative toy company featuring superheroesMain achievements:- Developed the sustainable brand "Mixups!" with the tagline, "We turn kids into superheroes"- Oversaw the entire value chain, from concept and strategy to business case development, financing, and the production of a physical superhero figure prototype- Successfully filed international (WIPO) and German (DPMA) patents for ‘toy figures with ball joints’- Recognized as a finalist in several federal funding programs, including "IGP – Innovative Geschäftsmodelle und Pionierleistungen", "Gründungswettbewerb – Digitale Innovationen" and "Kultur- und Kreativpiloten 2021"
- Voltimum GmbHManaging Director Marketing and Business Transformation (interim)DIGITALAGENTUREN & IT-CONSULTINGJuli 2023 - April 2024 (10 Monate)London, Vereinigtes KönigreichMain task:Driving the transformation from a short-term, sales-oriented digital services company to the leading data-driven, long-term, and market-oriented organization in the electrical industryMain achievements:- Conceptualized and implemented marketing function and strategic mindset from scratch:Redesigned organizational structure, defined roles and responsibilities, and developed key processes and culture- Launched advanced data solutions to create new revenue sources and unique selling propositions- Created a new brand identity, established CI guidelines, and fully redesigned the corporate website as a benchmark for all communication assets
Carolina Coviello und 4 weitere Personen empfehlen Mark
> Erarbeitung von Digitalstrategien
> Entwicklung und Unterstützung von digitalen Transformationsprozessen
> Marken- und Marketingberatung
Mark schafft es immer wieder, in komplexen Projekten für Struktur und Orientierung zu sorgen. Projekte finden mit ihm erfolgreich Abschlüsse. Sein Umgang mit Kunden ist professionell, seine Art gewinnbringend. Zudem macht mir der Austausch mit ihm sehr viel Spaß. Ich arbeite gerne mit ihm zusammen. Ich kann Mark sehr empfehlen.
- Dr. rer. pol., Business AdministrationUniversität Mannheim / University of MannheimDr. rer. pol., Business Administration
- Dipl.-Kfm., Business Administration and Management, GeneralUniversität MannheimDipl.-Kfm., Business Administration and Management, General