Marina S.

Senior Creative Strategist & Growth Marketer | €10M+ Ad Spend Managed | Currently air up® Senior Marketing Manager

I turn creative assets into your primary lever for growth. With over 8 years of experience and €10M+ in ad spend managed, I specialize in the intersection of Consumer Psychology and Performance Marketing.

While many media buyers focus on the "technical buttons," I operate on the fact that in today's landscape, Creative is the targeting. I lead the strategic planning and creative conceptualization for 360° global campaigns. I help DTC brands bridge the gap between high-level brand vision and hard D2C revenue targets. I don't just manage budgets; I architect the creative systems that make those budgets scale profitably.

1. Creative Strategy: I develop high-converting assets based on market data and pain points. This includes performance-scripting (UGC/Video) and "production-ready" briefs that ensure every pixel serves a KPI.

2. Performance Marketing: Full-funnel management (Focus Meta and TikTok) with a focus on profitable scale. I treat your ad spend as my own capital, optimizing for ROAS and LTV rather than vanity metrics.

3. Revenue Operations: I tighten the "handshake" between the ad and the bank account. Through a "Test, Learn, Scale" framework and full-funnel attribution (CAPI/Pixels), I optimize the entire ecosystem for revenue.