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Malt Strategy
Malt Strategy
Mandy BorchardtMB

Mandy Borchardt

German Market Messaging & Localization Specialist

550 €/Tag
Leipzig, DE
8-15 Jahre
Lokalisierung
Styleguide
Terminologiemanagement
Transkreation
Audit

Durchschnittliche Reaktionszeit: 1h

Ăśber Mandy

Selling successfully in Germany takes more than a word-for-word translation.

I often hear:
👉“Germans are difficult.”
👉“Hard to please.”
👉“Very particular.”

The truth? German customers aren’t scary. They’re simply clear about what they expect.

They value substance over hype, clarity over buzzwords. And they do read the fine print. When messaging reflects that, trust builds quickly.

If you want your message to resonate in Germany, it needs thoughtful localisation.

I help international businesses adapt their marketing and content for the German market, so it feels natural, trustworthy, and made in Germany.

My work focuses on:

🔹 German market messaging audits
🔹 German localisation (from English or Spanish)
🔹 German brand voice & terminology guides

Typical projects include websites, UX content, landing pages, newsletters, and digital marketing assets.

I work primarily with SaaS and digital brands. But if you care about clear, audience-focused communication in Germany — and prefer precision over fluff — we’ll likely get along.

  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Spanisch

    Verhandlungssicher

Nur remote
Führt Projekte hauptsächlich remote aus

Projekt- und Berufserfahrung

  • Mandy Borchardt
    German Market Messaging & Localization
    November 2015 - Heute (10 Jahre und 9 Monate)
    Germany
    Since 2015 I've been helping international companies adapt their marketing and content for the German market.

    In addition to localisation projects, I support companies with German market messaging audits and brand voice guidance to identify where translated content may not fully resonate with German buyers.
    Review Audit Lokalisierung Ăśbersetzung Englisch Deutsch Transcreation
  • Mandy Borchardt
    Author of newsletter "Pretzel Perspectives"
    Januar 2023 - Heute (3 Jahre und 7 Monate)
    I am the author of the bi-weekly newsletter Pretzel Perspectives, in which I share practical marketing insights, cultural context, and localization know-how for international businesses expanding into the German market
  • Privatpersonen
    Certified Translator
    Oktober 2015 - Heute (10 Jahre und 10 Monate)
    Leipzig, Deutschland
    Certified translator for English and Spanish into German, working on birth certificates, driver's licenses, marriage certificates, university diplomas etc.
    Ăśbersetzung Englisch Deutsch Ăśbersetzung Spanisch Deutsch

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