Lyana Fedorchenko

• • Producing campaign imagery, e-commerce product visuals, and lookbook content for fashion and luxury clients using contemporary digital production methods

• • Defining posing logic, styling direction, lighting mood, and backgrounds per client brief to ensure brand-consistent, production-ready output

• • Developing structured prompt systems to maintain consistent characters and visual language across entire campaign series

• • Quality-checking all outputs against client brand standards before delivery; identifying inconsistencies and proposing solutions

• • Developing full visual brand concepts: mood, color palette, compositional logic, cinematic lighting

• • Creative leadership for fashion campaigns — concept development, art direction, briefing, and delivery

• • White-label visual production for agencies requiring scalable creative capacity

• • Managed 200+ high-value client accounts generating seven-figure USD annual revenue

• • Achieved 100%+ target attainment in 2023 and 2024 — awarded 'Consistency Champion' for sustained EMEA performance

• • 60% YoY growth with top- and high-tier clients through strategic relationship management

• • Converted 36 low-tier clients to mid-tier; supported onboarding of 50+ new clients

• • Return rate 3 percentage points below company average via precise client-product matching

• • High-value sales across Hermès, Chanel, Audemars Piguet, and Patek Philippe

• • Top-performing stylist globally: highest GTV generated, strongest client retention across all regions

• • 73% GTV growth

◦ · 74% GMV growth

◦ · +50% YoY growth exceeding all targets