Lutz Eckelmann

Founder and CEO of Plan Digital Now, an independent CRM and Sales Operations consultancy specialising in mid-market B2B companies (20 to 500 employees). Vendor-neutral system selection, professional CRM implementation, and ongoing sales and marketing operations support.

Core services include CRM strategy and migration, HubSpot and Zoho One implementations, sales operations setup with reporting and pipeline management, marketing automation, lead data quality and enrichment projects, and partner enablement programs.

HubSpot Solutions Partner. Serving clients across DACH, UK, Iberia, and North America. Three working languages: German, English, Spanish.

Independent contractor leading sales and marketing operations initiatives at Pointsharp, a European cybersecurity software vendor specialising in Identity Governance, Access Management, and Secure Information Exchange.

Responsible for the operational backbone of revenue generation including CRM administration (Zoho One Enterprise), pipeline management, sales process optimisation, marketing automation, lead data quality, campaign tracking infrastructure (UTM and GCLID architecture), and reporting frameworks.

Cross-functional collaboration with channel management, marketing, and product teams across multiple European markets. Implementing agile methodologies for continuous CRM optimisation and data-driven decision making.

Led marketing and sales automation initiatives at Pointsharp, one of Europe's leading IT security and identity management vendors.

Managed the company's CRM ecosystem, marketing automation platforms, and sales enablement tools. Drove data-driven decision making through implementation of unified reporting, lead scoring frameworks, and campaign attribution models.

Built and operated the marketing and sales operations infrastructure during a phase of significant company growth and international expansion. Key projects included CRM platform migration, marketing automation rollout, and integration of channel partner data flows.