Über Luis
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Spanisch
Konversationssicher
Niederländisch
Grundkenntnisse
Projekt- und Berufserfahrung
- Luis Köhler Marketing ConsultingVirtual Marketing ExpertDIGITALAGENTUREN & IT-CONSULTINGMai 2022 - Heute (4 Jahre und 3 Monate)Frankfurt am Main, DeutschlandExecution of digital marketing projects for various clients as virtual marketing assistant, which primarily include supporting companies on AI visibility and growth strategies, with a strong focus on:• GEO (Generative Engine Optimization)• AI Visibility & LLM Presence• SEO & Organic Visibility• Strategic MarketingMy approach combines strategic clarity, execution and continuous optimisation.Are you a business owner looking for more organisation? Write me a message.
- CyberionGrowth Marketer / Performance MarketerBANKEN & VERSICHERUNGENOktober 2023 - Februar 2024 (5 Monate)
- Google Ads Campaign Set-Up & Management
- B2B lead generation (LinkedIn + E-Mail Messages after specific persona targeting)
- Translations into German (Website, Landing pages, Ads)
- LingoMarketing | SDRINTERNET DER DINGEJuli 2023 - September 2023 (3 Monate)Remote, Vereinigte Staaten
- B2B Lead Generation
- Handling and qualifying of prospects via Hubspot / LaGrowthMachine
- Follow Up on Prospects (Cold Calling & Messages)
- Organizing Sales Calls for CCO
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Ausbildung und Abschlüsse
- Bachelor of Business Administration - BBA, Marketing ManagementFontys University of Applied Sciences2021Throughout my bachelors I have gained knowledge about realizing a marketing concept which includes marketing analysis, defining marketing objectives, implementing marketing strategies within the marketing mix and marketing controlling. These are parts that I have covered theoretically in depth through and also implemented whilst doing three mayor long-term internships. Additionally, I also learned about the key roles of brand management and how to position a brand online with SEA, SEO and great Social Media content. Moreover, I gained a valuable experience through many university projects focused in trend analysis (STP, DESTEP) benchmarking (resource analysis) and industry structure analysis (Porter`s 5 Forces, SWOT, Key Issue, etc.) which greatly improved my analytical and critical skills.
Zertifizierungen
- Google Tag Manager FundamentalsGoogle2021
- Introduction to Data StudioGoogle2021