Luisa Schulz

• • Delivering classes at boutique studios like Casa Flow Studios. Building close engagement with participants and cultivating a personal brand that encourages loyalty and repeat attendance.

• • Leading and introducing new clas formats across major fitness chains like Holmes Place, John Reed, Superfit and Fitness First

• • Designing and hosting small private events (e.g., Coffee & Pilates) to deepen community engagement and brand connection.

• • Creating group formats ranging from gentle, stretch-focused sessions

to high-intensity, low-impact power classes and embedding anatomical

expertise and medical knowledge to ensure safe, effective training.

• • Developing multimedia content for personal and studio social media Accounts and supporting events incl. promotion of quarterly releases and opening of new studios

• • Strategy & Business Development: Built a scalable "Growth & Market Strategy" organization with clear roles, structures, and KPI-driven performance management. Identified market trends and growth opportunities, translating insights into go-to-market strategies.

• • Product, Portfolio & Market Architecture:

Strategic realignment of the physicians' and psychotherapists' software portfolio to enhance market fit, profitability, and long-term growth. Optimized positioning, pricing, and segmentation based on business-case analyses. Phased out low-margin modules and implemented communication plans securing revenue and reputation. Established a cohesive brand architecture and positioning framework to strengthen market perception.

• • Integrated Content, Digital & Visual Strategy:

Launched a content-marketing approach focused on storytelling, value propositions, and accessible communication for non-technical audiences. Setup strategy for rebuilding the corporate website and build a LinkedIn strategy to ensure consistent, engaging brand communication.

• • TI Gateway Migration & Commercial Strategy:

Co-led the most revenue-critical project: migration to the new TI Gateway technology mandated by Gematik. Designed a commercial strategy covering pricing, communication, and customer migration across thousands of contracts with retention goals in mind while minimizing churn through targeted messaging and value communication.

• • Strategic Sales Transformation & Enablement:

Concept and introduction of a new sales organization, introducing inbound and outbound structures, account management, and clear ownership for customer relationships. Developed the first company wide sales playbook, offer templates, and objection-handling guides.

Leadership & Team Development and Revenue & KPI Management:

Accountable for revenue and KPI delivery across the client portfolio, ensuring sustainable growth and profitability through data-driven decisions.

• • Evaluation & Business Development: Founded a new GmbH to expand into Nuclear Medicine and Radiation Therapy, creating a new specialist segment and strategic business cases to penetrate the inpatient environment. Promoted and branded the offering to major partner clinics, enhancing visibility and market perception.

• • KPI-Driven Growth & Marketing Strategy: Launched cross-functional projects to increase gross profit in the Commercial Unit for doctors, integrating marketing campaigns, brand initiatives, and KPI tracking to maximize performance and impact.

• • Growth Hacking & Brand Activation: Created and tested new business

ideas through marketing-driven growth hacking, combining rapid market validation with strategic branding and targeted promotional activities to capitalize on opportunities.

• • Customer Loyalty, Engagement & Strategic Marketing: Piloted CME

event formats for physicians to boost loyalty, brand affiliation, and

engagement in both B2C (physicians) and B2B (hospitals), using events

as key touchpoints for strategic marketing and brand storytelling.

• • Staffing Program Development & Employer Branding: Designed a

staffing program, adopted by MEDIAN Kliniken, to provide temporary

and fixed-term placements for residents. Developed marketing

materials, advertising campaigns, and branding strategies to position

the program as a market-leading offering.

• • C-Level Advisory & Market Communication: Advised senior

management on healthcare market trends in both inpatient

and outpatient settings, translating insights into marketing and

communication strategies that drive stakeholder engagement.