Beschreibung

Looking for a senior marketing partner who can clarify your positioning and deliver measurable growth?

I support organisations of all sizes - from fast-moving teams to established enterprises - in building strong brands, orchestrating go-to-market strategies, and improving digital acquisition with data-driven campaigns.

With 10+ years of experience across B2B SaaS, FinTech/RegTech, Healthcare and FMCG, I translate complex topics into clear messaging and scalable marketing execution.

Typical projects: positioning & messaging, GTM planning and launches, demand gen (paid + content), funnel optimisation, content & social strategy, KPI dashboards, and interim marketing leadership.

Branchenexpertise

Sprachen

Deutsch
Muttersprachlich oder zweisprachig
Englisch
Verhandlungssicher
Französisch
Grundkenntnisse

Arbeitsortpräferenzen

Nur remote

Führt Projekte hauptsächlich remote aus

Company.info BI GmbH
Marketinglead & Go-to-Market Consultant | Driving Growth, Lead Generation & Brand Expansion
HIGHTECH
März 2025 - Heute (1 Jahr und 3 Monate)
Amsterdam, Niederlande
In my role as a Marketinglead & Go-to-Market Consultant, I focus on developing and executing strategic marketing initiatives that drive growth, brand awareness, and lead generation - with a strong emphasis on the German market.
Lead generation Inbound marketing Communication Social media LinkedIn Marketing Content marketing B2B B2C Marketing
Stealth Startup
Marketingberatung
INTERNET DER DINGE
Dezember 2023 - Februar 2025 (1 Jahr und 1 Monat)
Strategic Brand Planning: Development and overview of comprehensive brand and communication strategies
• Partnership Management: Building and maintaining strong client relationships
• Team Leadership: Leading a team of marketing & brand strategists, providing guidance, mentorship,
and fostering a collaborative work environment
• Brand Positioning: Defining and refining brand positioning, ensuring differentiation and relevance in
the target market
• Campaign Development: Collaborating with the creative and marketing experts to develop integrated
campaigns that align with brand strategies
• Performance Measurement: Establishing KPIs and metrics to track the effectiveness of brand
strategies, making data-driven adjustments as needed
Aeris
Marketingberatung
WEIN & SPIRITUOSEN
Mai 2023 - Heute (3 Jahre und 1 Monat)
Definition, development, and implementation of a profitable long-term strategy
• Identification and development of new business opportunities
• Tracking performance of brand strategy and/or effectiveness of marketing activities based on KPIs
• Responsible for creating regional activation plans together with the team from the on-trade
salesforce and founders