Über Katharina
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Projekt- und Berufserfahrung
- Amazon, Alexa AI,Senior Product Manager – TechSOFTWARE-HERSTELLERFebruar 2024 - Januar 2026 (1 Jahr und 11 Monate)Berlin, Germany- Leading product management for Amazon’s LLM-based voice assistant (“Alexa+”), with responsibility for European markets and contribution to the global Alexa+ strategy.- Drove the integration of Alexa+ into BMW’s in-car voice assistant, aligning cross-functional teams across Product, Applied Science, and Engineering to deliver multilingual, natural conversational experiences.- Defined roadmap and KPIs for generative AI features across 24 markets, ensuring scalability, reliability, and local linguistic quality.- Partnered with UX and NLU research teams to optimize user satisfaction, response latency, and model accuracy for multilingual generative dialogue.- Provided strategic consulting for automotive and consumer product launches in the EMEA region, enabling seamless deployment of next-generation voice technologies.
- Amazon Alexa AIManager, Language Engineering & Analytics (Senior)SOFTWARE-HERSTELLERDezember 2019 - Februar 2024 (4 Jahre und 2 Monate)Berlin, DeutschlandRamped up and managed global cross-functional team of 30+ people (Engineers, Analysts, Linguists, Program/Operations Managers). Promotion to Senior level in 2020. After June'22, additional leadership for globally distributed analytics team (lateral management).• Created and facilitated business and NU model performance KPI reporting and tracking for Alexa experiences in 18 markets (58% of WW traffic) on VP level; designed KPIs and quality metrics.• Launched 8+ business analysis and NLU tools: e.g. automated NLU artifact authoring saving 52% capacity and reducing model failure by 76%.• Owned NLU model performance and releases for 3 languages in 6 markets (20% of WW traffic) fueling Alexa customer experiences in 41 domains (e.g. Entertainment, Automotive, SmartHome, eCommerce); deployment of 250+ Alexa features and improvements per year.• Successfully completed 9+ global top level company goals increasing NLU model product quality by ~30%; lateral management of 5 global teams.• Ramped up/down teams incl. recruiting (300+ interviews): E.g. revamped French NLU team closing model and team performance gaps, stabilizing release operations within 8 months.
- Amazon Alexa AILanguage EngineerSOFTWARE-HERSTELLERJuli 2018 - November 2019 (1 Jahr und 4 Monate)Berlin, Deutschland• Designed and implemented Alexa feature for German and French ML models: e.g. enabled Alexa customers to listen to audioplays (e.g. Bibi und Tina).• Lead NLU model accuracy improvement projects with functional leadership for 12+ peers.
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Ausbildung und Abschlüsse
- MA Linguistics;Humboldt-University of Berlin2015
- BA Sprach- und TextwissenschaftenUniversity of Passau2012