Über Juliette
I help B2B SaaS companies increase conversion, reduce funnel drop-off, and grow qualified pipeline through structured experimentation and data-driven optimization.
With 6+ years at companies like Justworks and ADP, I've built and scaled A/B testing programs from scratch (500+ experiments), owned full-funnel CRO strategy, and delivered measurable revenue impact across acquisition and activation journeys. I work closely with Product, Engineering, Design, and Data teams to move fast and make decisions that stick.
What I typically help with:
- Experimentation programs — building or scaling A/B testing roadmaps
- Funnel audits — identifying drop-off points and prioritizing fixes
- Conversion strategy — landing pages, onboarding flows, acquisition journeys
- Analytics & measurement — KPI definition, tracking QA, dashboard setup
I also leverage AI tools to streamline workflows, automate reporting, and accelerate testing cycles — helping teams do more with less and focus energy on high-impact decisions.
I'm based in Munich and available for remote freelance and contract engagements across Europe. Fluent in English and French.
Englisch
Muttersprachlich oder zweisprachig
Französisch
Verhandlungssicher
Deutsch
Grundkenntnisse
Vor Ort möglich
Munich (bis zu 50 km)
Projekt- und Berufserfahrung
- JUSTWORKSWeb Experience Strategist, Growth MarketingNovember 2025 - Januar 2026 (2 Monate)New York, NY, USA• Owned web experience roadmap across acquisition and education journeys, defining priorities and success metrics• Led delivery of an AI-powered web agent, coordinating across Engineering, Legal/Compliance, and Brand• Built end-to-end funnel measurement with BI, tracking user journey from first interaction through closed-won revenue• Used quantitative and qualitative insights to identify friction points and drive continuous journey optimization
- JustworksSenior CRO Manager, Growth MarketingMärz 2024 - November 2025 (1 Jahr und 8 Monate)• • Built and scaled multi-channel experimentation program delivering 100+ tests across acquisition and activation• • Owned full-funnel conversion strategy, driving 200+ incremental qualified leads/month and a 48% lift in pricing page CVR• • Defined KPIs and success criteria; led performance readouts with Product, Design, Engineering, and Analytics• • Prioritized high-impact backlog based on data insights, business goals, and cross-functional input
- ADP — B2B Payroll & HR SoftwareConversion Rate (CRO) ManagerJanuar 2022 - März 2024 (2 Jahre und 2 Monate)• • Managed A/B testing roadmap from ideation to analysis for ADP.com, launching 120+ tests annually• • Established QA and measurement standards to ensure data integrity and trustworthy decision-making• • Drove testing velocity coordinating cross-functional teams: Design, Development, Analytics, and agency partners
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Ausbildung und Abschlüsse
- Data Analytics BootcampGeorgetown University2020Data Analytics Bootcamp
- BA EconomicsFordham University2020BA Economics