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J. Philipp BuschJP

J. Philipp Busch

Brand Marketing & Content Strategist

480 €/Tag
Frankfurt am Main, DE
3-7 Jahre

Durchschnittliche Reaktionszeit: 1h

Über J. Philipp

You are building a brand and need someone who can shape the strategy, grow the community around it, and turn both into content and campaigns that work? That's exactly what I do.
I work with sport, lifestyle and premium consumer brands on brand strategy, community and content, from the first concept through to delivery.

What I bring comes from real work. At Lavazza I owned the lead brand activation campaign from strategy and briefing through agency selection and execution, including the full annual budget. At Nike Berlin I helped build an EMEA-wide event with around 300 athletes, briefed the livestream partner on site and ran the show plan. Across three years at a premium cycling brand I learned how to turn a product brand into a community that grows online and shows up offline.

What I usually take on
  • Brand and campaign strategy
  • Community building and management for brands
  • Content strategy and concepts across channels
  • Brand activation and event formats
  • Coordinating agencies and cross-functional teams

I work directly, independently and fast, in German and English, and I am set up for remote and project-based collaboration. If you are shaping a brand, a community or a campaign, get in touch.
  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

Nur remote
Führt Projekte hauptsächlich remote aus

Projekt- und Berufserfahrung

  • LAVAZZA
    Brand Activation Specialist
    LEBENSMITTELINDUSTRIE
    Oktober 2025 - Dezember 2025 (2 Monate)
    Frankfurt am Main, Deutschland
    • Developed the lead brand activation campaign from strategy and briefing through operational execution with internal teams and external partners
    • Planned and allocated the complete brand activation budget for the 2026 fiscal year, with ongoing tracking, forecasting and stakeholder reporting
    • Ran a full agency selection process including briefing development, structured pitch evaluation and final vendor decision
    • Coordinated cross-functional alignment between marketing, trade and external agencies across parallel activation workstreams
    Brand Activation Brand Strategy
  • NIKE
    Brand Marketing Intern
    SPORT
    September 2023 - März 2024 (6 Monate)
    Berlin, Deutschland
    • Co-led the EMEA-wide BTC Fast Laps event from planning through on-site delivery, coordinating event operations, agency steering, participant logistics and supplier coordination across roughly 300 athletes
    • Briefed the live-stream partner on-site, coordinated the technical setup and managed the run-of-show for a livestreamed activation tied to the Fast Pack collection launch
    • Steered an end-to-end brand partnership from initial briefing through operational delivery and post-event follow-up
    • Coordinated targeted product seeding to running crews, trainers and sports communities to build authentic brand advocacy
    • Tracked and reported KPIs across Nike's digital platforms, preparing structured performance summaries for internal stakeholders
    Brand Activation Community Management Events
  • Liquid-Life
    Marketing Communications Specialist - Apprenticeship
    SPORT
    September 2019 - Juni 2022 (2 Jahre und 9 Monate)
    Brilon, Deutschland
    • Planned and delivered live event formats across sports festivals, product launches, technical workshops and hybrid livestream productions
    • Negotiated co-op marketing budgets with brand suppliers and ran in-store brand activations and POS placements
    • Built the Instagram tone of voice and launched the TikTok channel from scratch to drive in-store foot traffic
    • Produced audience-specific content across digital and print, including SEO-optimized web copy for feature pages
    Community Management Social media Content marketing Events

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Ausbildung und Abschlüsse

  • Bachelor of Arts - Journalism & Marketing
    Fachhochschule des Mittelstands
    2025
    Three-year degree combining brand, marketing and media at the intersection of sport and consumer culture. Graduated with a thesis on Red Bull's brand identity communication, analyzing how the brand uses athletes and artists as brand carriers across The Red Bulletin and beyond.

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