Joseph Botcherby

Part of the core team delivering the Zalando rebrand (2024), contributing to campaign development and rollout, including a global campaign featuring Willem Dafoe. Collaborated across brand, marketing, and production teams to ensure consistency across touchpoints.

• Led branding and spatial design for streetwear initiatives across Europe, including pop-ups and festival activations. Worked closely with local markets, production partners, and creative teams to deliver cohesive on-site brand experiences.

• Developed and led a marathon toolkit establishing a unified global look and feel across 7 key markets. Defined visual systems and guidelines to ensure scalable and consistent implementation across OOH, digital, and on-ground activations.

• Designed brand materials that accompany the launch of Paul McCartney's latest book, The Lyrics: bespoke posters, tote bags as well as a large-scale OOH campaign that ran across London's underground. Collaborated closely with Paul McCartney and his team, ensuring that his feedback was gathered and carefully implemented before the next check-in date.

• Influenced and implemented brand creative direction in major campaigns such as Penguin Modern and Penguin Classics Audio. Creating promotional materials (printed, motion and digital) as well as point of sale materials for bookstores and events.

• Lead and managed an animated video project related to the book by Carlo Rovelli, narrated by Benedict Cumberbatch's with business objectives to deliver high-quality work on time and on budget.

• Led Adidas creative 360 ​​​​campaign projects, managed timelines, check-ins and the workload of the agency's designers, supported delivering project deliverables. Gave feedback to the agency's design team on elevating the creativity.

• Refined my presentation skills by giving project updates to the client in a clear and concise manner.

• Collaborated with 3D designers on retail concept renders. Responsible for implementing the campaign's creativity in a dynamic way for shop windows, product zones, and in-store activation areas. Focusing on the consumer's journey through the store.