Über Johannes
Creative copy, bold concepts and ideas that people actually remember.
I develop communication concepts, campaign ideas and storytelling for brands, events and digital experiences — somewhere between strategy, atmosphere and emotion.
Not interested in generic SEO noise or empty marketing phrases.
More interested in:
– strong headlines
– creative copy with personality
– claims to remember
– exhibition & event communication
– campaign thinking
– emotional communication
– spatial storytelling
I like building ideas that feel human, cinematic and memorable.
From brand messaging and social campaigns to presentations, creative direction and experiential communication:
I help transform abstract ideas into communication people can feel.
Working independently, creatively and concept-driven — with a strong eye for tone, dramaturgy and emotional impact.
Services:
• Creative Copywriting
• Campaign Concepts
• Brand Communication
• Storytelling
• Exhibition & Event Copy
• Social & Digital Campaigns
• Presentation & Pitch Communication
• Experience & Spatial Communication
Copywriter & Concept — not just writing words, but shaping perception.
Deutsch
Muttersprachlich oder zweisprachig
Englisch
Konversationssicher
Spanisch
Grundkenntnisse
Nur remote
Führt Projekte hauptsächlich remote aus
Projekt- und Berufserfahrung
- Voss & FischerConcepterApril 2025 - Mai 2026 (1 Jahr und 1 Monat)Initial concept approaches for the 30th anniversary of the Helmut Schmidt Journalism Award.My preferred concept idea was to intentionally let the event gradually “slip out of control” and create the feeling that AI is increasingly taking over the experience. The goal was to build an immersive atmosphere in which guests feel directly exposed to the perceived power of artificial intelligence.Through various interactive elements, every participant becomes an active part of the event and the overall narrative.Customer: ING Bank
- WIP PodcastCo-founder & hostJanuar 2023 - November 2023 (10 Monate)Founder and concept creator of the WIP Podcast — a podcast by young creatives for creatives.As host, I led multiple episodes and was responsible for preparing, conducting and following up on interviews.
- ce+co GmbHCopywriter & conceptJanuar 2023 - November 2023 (10 Monate)Copywriting: Development of communication materials for participants as well as campaign communication through claims, headlines and visual messaging.Concept: Creation of unconventional exhibition stand concepts, business conferences, employee events and New Work experiences, with a focus on storytelling, spatial impact and emotional brand communication.Clients: Roland Berger, BAT, IAV, RTL x NFL
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Ausbildung und Abschlüsse
- Treibhaus - AgencyCampus for Creative ConceptiontreibhausTreibhaus - AgencyCampus for Creative Conception
- podcast for creativity inpodcast for creativity in