Performance Marketing Expert and Founder of digital health app company

Performance Marketing:

- Sales Funnel Creation
- SEM (Google Ads, Microsoft Ads, Google Shopping)
- CRM (Consultancy, tool set-up, marketing automation, email concept development)
- Social Media Marketing (Facebook Ads, Instagram Ads, YouTube Ads,etc)
- Online Marketing Strategy and Go-To-Market Strategy
- ASO & ASA (App Store Optimization and App Store Advertising) -> User Acquisition Manager


Business Development:

- Business Model development and business model testing (Business model Canvas, Value proposition canvas)
- Identification of market improvement potential
- Business Model testing (rapid prototyping, lean start-up, business model testing)

Collaboration and team work organization for performance improvement of remote teams:

- Setting up sprint plannings and remote work organization for business and tech teams (finding the best tools for collaboration)
- Introduction of OKRs