Jenny Rosenthal

I help companies build marketing structures where none exist yet — interim leadership for organizations in transition, scale-up, or restructuring phases.

With 20+ years across marketing, communications, and project management, I step into ambiguous situations and create clarity fast: structuring digital products, building scalable processes, aligning marketing with product and IT, and translating strategic goals into decisions that hold up across management and C-level stakeholders.

My background combines hands-on operational leadership — budget responsibility, team leadership of up to 15 people, cross-functional coordination — with a formal design education (Diplom, Visual Communication, Bauhaus-Universität Weimar). This means I don't just structure marketing operations; I also bring a trained eye for brand, content, and visual execution. Few interim profiles combine both.

I work across industries — digital products, e-commerce, retail, fintech, energy, and public sector — because the core problem I solve is the same everywhere: building marketing structure and clarity where it doesn't yet exist. Typical mandates: digital marketing leadership, building or repositioning a marketing/product organization, LinkedIn and content strategy at management level, CRM and process implementation, and stakeholder alignment between business, product, and IT.

Based in Berlin. Available for project-based and interim mandates, remote or on-site.